Monthly Archives: April 2012

What will supermarket shopping be like a decade from now?

Social media is not just about Twitter. Of course, Twitter is where much of the online chatter about brands is taking place today so it is an enormously important network, but there is a difference between social media and social … Continue reading

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Why would you read a blog that is just an advert with no value?

Since social networking became widespread just a few short years ago, companies have been exploring how to increase their profile using this tool. There have been some incredible viral videos with very subtle branding – like the famous man dancing … Continue reading

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Seeking ROI from your investment in social media?

Next week I’m speaking at an event we are hosting in London focused on how to get an ROI from your investment in social media – the focus of my workshop is the enhancement of customer experience. It’s a topic … Continue reading

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The Ealing Tweetup supported by Teleperformance

In my last blog I mentioned our social media event in May, exploring the return on an investment in social media. I would also like to mention an event we are supporting in June focused on engaging with the social … Continue reading

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How do you measure the return on investment in social media?

As a company that is known for our expertise in contact centres and the customer experience, it is no surprise that we have been heavily involved in exploring how social media is changing the way customers interact with brands. We … Continue reading

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100 days until London 2012

Today marks the milestone that it is now 100 days to the Olympic games in London. These milestones are a little artificial as the 100-days-to-go mark really means nothing other than it’s getting close now, but as the people of … Continue reading

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Managing Multichannel Retail

There is a lot of debate around how retail is changing at present and entering a ‘multichannel era’. In the nineties I can remember the prophets of doom suggesting that there would be no more bookshops within a decade because … Continue reading

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