Monthly Archives: September 2012

The trials of getting a new job today

Getting a job today is harder than ever for many people. The competition is greater and many don’t seem to distance their personal from professional lives when using social media. Is it really still a surprise that a manager Googles … Continue reading

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Building your influence online

Social media experts often talk about building online followers and there is an entire industry in ‘buying’ followers that aim to boost your online rankings, but are companies really interested in quality or quantity? I know that here at TP … Continue reading

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The Twitter dilemma: who owns all that content?

Given the importance that social media in general is taking on at present, it is very interesting to see that some fundamental questions – such as who own all this online content – are yet to be resolved. Look at … Continue reading

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Building a social business

It is clear that companies are going social. It’s no longer possible to restrict social media to the hiring process, or marketing, or customer service – the increased transparency of the social web is meaning that many corporate departments are … Continue reading

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Making a better connection with mobile customers

Mobile customers have been growing at such as rate that many organisations believe that mobile access will be their primary interface with the customer soon. This is going to change how companies interact with their customers enormously. Take a look … Continue reading

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How do you tell people about your blog?

It is important that every time you blog, you promote the blog. You could be writing the most fascinating articles online on your blog, but if you don’t let people know about them then you will get very few readers. … Continue reading

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What’s Happening to the Voice Channel for Customer Service?

Andrew Ashton is CFO of Teleperformance UK, Ireland and South Africa. This is his first post on the blog… The exponential rise of non-voice channels for customer service contacts are upon us. The first channel shift from voice to email … Continue reading

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Making ads more personal or protecting our privacy?

The Holy Grail for marketers and advertising people the world over is the audience of one. The ability to know exactly what you want and when, so they can only advertise the products you are actually thinking of buying and … Continue reading

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Defining great online customer service

The latest customer service index from Brandwatch was published recently and it includes some interesting observations on what really defines great customer service – especially for online retailers. John Lewis was the runaway winner for the second year running, with … Continue reading

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How do you engage with potential customers online?

How you engage with potential customers in a marketing or communication campaign depends on what you want to achieve and which platform you intend to use, but there are some golden rules that apply across all social media and networking … Continue reading

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