Monthly Archives: October 2012

Blogging as a path to branding excellence

My focus on social media is how companies can integrate the channel into their customer service offering and I am often asked how blogging fits into that area. Blogs don’t generate as much debate as they used to, because all … Continue reading

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Honesty (in social media) is the best policy

One of the big differences about social media compared to other communication channels is that it is very open and transparent. Take Twitter for example, many messages are exchanged openly as if they are emails between two people, yet that … Continue reading

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NOA Shared Service Centre of the Year Award goes to the Student Loans Company

I’m delighted to inform you of a new national award we won last night at a ceremony in London. The National Outsourcing Association Award (NOAA) for shared service centre of the year went to The Student Loans Company who work … Continue reading

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Join us for the ‘Like 2012′ conference in Bristol

The Direct Marketing Association is running an exciting new event on social media in November and Teleperformance is not only the headline sponsor for the event, but our management team are going to be contributing their own experience of social … Continue reading

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All change for global brands, even James Bond

Brand Republic recently published a six-point guide to how Red Bull has torn up the branding and marketing guidebook with their Stratos project. It’s a good point, but consumer brands are changing how they interact with all of us on … Continue reading

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How has conversion optimisation changed?

The social world of blogs and Twitter has changed how we use and measure conversions and the very idea of how to turn a visitor into a potential lead. Consider how email or web marketing used to operate with a … Continue reading

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How is the customer experience in your local cinema?

When was the last time you visited the cinema? Even if it was recent, did you think much about the process from beginning to end and how the cinema treated you as a customer? Let’s start from the beginning. You … Continue reading

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