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Monthly Archives: October 2012
Honesty (in social media) is the best policy
One of the big differences about social media compared to other communication channels is that it is very open and transparent. Take Twitter for example, many messages are exchanged openly as if they are emails between two people, yet that … Continue reading
Posted in Current Affairs, Customer Service, Human Resources, Social Media
Tagged abuse, company, corporate, criticism, dangerous, enterprise, facebook, fan, honesty, like, racism, social media, social networking, threat, transparency
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NOA Shared Service Centre of the Year Award goes to the Student Loans Company
I’m delighted to inform you of a new national award we won last night at a ceremony in London. The National Outsourcing Association Award (NOAA) for shared service centre of the year went to The Student Loans Company who work … Continue reading
Posted in Contact Centres, Current Affairs, Customer Service, Marketing, Outsourcing
Tagged award, ceremony, collaboration, national outsourcing association, NOA, NOAA, NOAAS, outsourcing, prize, response, slc, student loans company, team
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Join us for the ‘Like 2012′ conference in Bristol
The Direct Marketing Association is running an exciting new event on social media in November and Teleperformance is not only the headline sponsor for the event, but our management team are going to be contributing their own experience of social … Continue reading
Posted in Current Affairs, Customer Service, Marketing, Social Media, Technology
Tagged bristol, conference, customer, digital marketing, direct marketing association, DMA, event, facebook, like, like 2012, roi, social media, twitter
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All change for global brands, even James Bond
Brand Republic recently published a six-point guide to how Red Bull has torn up the branding and marketing guidebook with their Stratos project. It’s a good point, but consumer brands are changing how they interact with all of us on … Continue reading
Posted in Current Affairs, Marketing
Tagged advertising, artist, b2b, b2c, bladerunner, brand, brand republic, coca cola, coke, felix baumgartner, fifa, guerilla, heineken, james bond, london, marketing, martini, olympic, red bull, rock music, skyfall, stratos, world cup
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How has conversion optimisation changed?
The social world of blogs and Twitter has changed how we use and measure conversions and the very idea of how to turn a visitor into a potential lead. Consider how email or web marketing used to operate with a … Continue reading
Posted in Contact Centres, Current Affairs, Marketing
Tagged b2c, blog, comment, conversion, email, facebook, google, lead, like, marketing, newsletter, pinterest, plus, potential, report, retweet, rt, software, twitter, web, white paper
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How is the customer experience in your local cinema?
When was the last time you visited the cinema? Even if it was recent, did you think much about the process from beginning to end and how the cinema treated you as a customer? Let’s start from the beginning. You … Continue reading
Posted in Current Affairs, Customer Service, Marketing, Social Media
Tagged cinema, customer service, digital, experience, film, google, movie, movies, print, projection, review, sport, theater, theatre
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Ada Lovelace Day: Focus on female tech leaders
Today is Ada Lovelace day. Ada Lovelace Day aims to raise the profile of women in science, technology, engineering and mathematics by encouraging people around the world to talk about the women whose work they admire. This international day of … Continue reading
Posted in Careers, Current Affairs, Technology
Tagged ada lovelace, alcatel lucent, ald12, bg group, bryan glick, bt, computer weekly, engineering, facebook, female, influential, leader, maths, met police, network rail, post office, royal mail, shell, technology, thomson reuters, women
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People gain confidence online and that can become real
During our social business event last week we encouraged delegates at the event to tweet their comments using the #tpsocmed hashtag. Many did and you can still take a look at some of those tweets here. I was interested in … Continue reading
Blogging as a path to branding excellence
My focus on social media is how companies can integrate the channel into their customer service offering and I am often asked how blogging fits into that area. Blogs don’t generate as much debate as they used to, because all … Continue reading →