Author Archives: Julia Gibbs

Innovations in customer service

Call centre magazine listed a series of innovations that they say are redefining customer service. You can read about the first five here with another five to follow soon. What I liked about this list though was that it did … Continue reading

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More consumers are standing up for better service

Get up, stand up. Stand up for your rights. It seems that this is exactly what British consumers are doing more than ever before. According to new research published in CorpComms magazine around half of UK consumers today are offering … Continue reading

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Trust your team to make the right decisions over customer policy

I saw an interesting blog on the New York Times recently about the challenges of enforcing defined customer service policies. The blog explored some of the challenges airline gate staff have when asking customers about the size of their carry-on … Continue reading

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Is Twitter really so bad for customer service?

Back in April I wrote a blog suggesting that Twitter might not be the effective customer service channel people often believe it to be.┬áNow another new research study published in Information Age magazine appears to have documented similar results. In … Continue reading

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Recommendation means more than advertising

What is the best kind of adverts for any product or service? Despite years of advertisers telling us that the best products are the ones endorsed by celebrities, we all know that when a friend of family member gives a … Continue reading

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When brands take social complaints seriously

Sometimes the power of social media is demonstrated in a very powerful way when a customer complains. But the real story is often in the way that brands engage with their customers. Sometimes a negative can even be turned into … Continue reading

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One of the best hotels in the world is in Llandudno

As customer service becomes more complex and spans so many channels it often appears that the only way any organisation can succeed is by spending a lot of money. But without the right attitude to service, even an enormous investment … Continue reading

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Is your marketing team managing customer service?

Marketing Week recently carried a major feature exploring how marketing professionals should be taking control of the customer service function in their company. The article was quoting research undertaken by Deloitte and Salesforce where 228 global marketing heads were questioned … Continue reading

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UK travels firms exploring better customer service

A new report from Elitetele.com where they questioned senior travel professionals about their industry shows that in over 80% of responses, the industry leaders believe that improved customer service and more productive staff are the main areas of focus for … Continue reading

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Is Twitter really the least effective channel for #custserv?

Econsultancy featured an article recently that explored new research suggesting that Twitter is the least effective customer service channel in the UK. The research found that companies do respond to tweets, and some respond very quickly indeed, but it is … Continue reading

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