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Author Archives: Julia Gibbs
How did we promote a business before social media?
Social media is fast moving. What works today might not work tomorrow because trends shift so fast and new systems become available on a regular basis. Who can remember how popular Bebo used to be in Europe? Or Orkut in … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged bebo, branding, facebook, google, marketing, myspace, orkut, social media, social networking, strategy, twitter
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Watching me, watching you, the online brand discussions
Brands today know that people are talking about them online. We know this at Teleperformance because some of the biggest companies in the world trust us to monitor the online environment. Not to snoop on anyone, it’s mainly so consumer … Continue reading
Posted in Current Affairs, Human Resources, Social Media
Tagged twitter, social media, facebook, debate, discussion, awreness, watching, censor, consumer brands
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EOA Awards: Teleperformance wins 2013 CSR award!
One of the really important differences about Teleperformance compared to many other companies I have worked at is a genuine focus on corporate social responsibility (CSR). CSR is a topic that is often managed like a marketing programme – a … Continue reading
Posted in Contact Centres, Current Affairs, Human Resources
Tagged award, business, citizen of the world, community, cotp, cotw, csr, EOA, global, NOA, outsourcing, social responsibility, teleperformance, un, UN Global Compact
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The majority of Australian brands are now using social media
At TP we have been advocating the use of social media as a customer support channel for several years now. In fact, one of our major research themes for this year is the development of the omnichannel, where customers can … Continue reading
Posted in Contact Centres, Current Affairs, Customer Service, Social Media
Tagged australia, computerworld, customer service, facebook, omnichannel, service, social media, support, twitter
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Teleperformance in the Twitter top 100 for #custserv!
Call Centre is well known in the UK as one of the leading titles in the customer service industry and they have just relaunched their website to make it an even better online community for all things customer service related. … Continue reading
Posted in Current Affairs, Customer Service, Social Media, Technology
Tagged aniederer, call centre, juliagibbs1, omni-channel, social media, teleperformance, twitter
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Are social media gurus the real experts in social media?
I read this recent feature in PR Daily on the seven different types of social media specialist and my heart sank a little. Yes, it is focused on communication and marketing specialists, but fails to observe that there are also … Continue reading
Posted in Current Affairs, Customer Service, Social Media
Tagged business, community, engagement, facebook, guru, marketing, pr, PR Daily, PR Weekly, public relations, sales, social media, social networking
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Should sales own the customer experience?
A recent whitepaper summarized in Forbes magazine indicated that just nine per cent of marketing professionals felt that customer experience was the most important measurement of their own Return on Investment – in other words the marketing people don’t really … Continue reading
Posted in Current Affairs, Customer Service, Human Resources
Tagged commission, customer experience, customer service, forbes, lifecycle, marketing, ownership, sales, selling
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Optimising Customer Experience in the Digital Era: CIAgenda
Last week Teleperformance UK hosted another event focused on exploring the way the entire customer service industry is changing. Titled ‘Optimising Customer Experience in the Digital Era’ the event analysed channel shift in the modern customer service environment. Phil Winters … Continue reading
Posted in Current Affairs, Customer Service, Marketing
Tagged always-on, ciagenda, communication, customer service, device, mobile, phil winters, smartphone, social media, social networking, video
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Optimising Customer Experience in the Digital Era: Ipsos Mori
Last week Teleperformance UK hosted another event focused on exploring the way the entire customer service industry is changing. Titled ‘Optimising Customer Experience in the Digital Era’ the event analysed channel shift in the modern customer service environment. Ben Page … Continue reading
Posted in Current Affairs, Customer Service, Marketing
Tagged advertising, ben page, customer service, depression, economy, future, global, internet, ipsos mori, marketing, recession
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Optimising Customer Experience in the Digital Era: NHSBT
Last week Teleperformance UK hosted another event focused on exploring the way the entire customer service industry is changing. Titled ‘Optimising Customer Experience in the Digital Era’ the event analysed channel shift in the modern customer service environment. Ian Hamerton, … Continue reading
