Category Archives: Marketing

TP to be included in more UK government procurement activity

Posted on May 16, 2013 by

I am delighted to announce that Teleperformance UK has been awarded Lot 5: The provision of Contact Centre Services for Direct Response Marketing and Related Services for the Government Procurement Service (GPS) Framework. This means that Teleperformance will be included … Continue reading →

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How did we promote a business before social media?

Posted on May 13, 2013 by

Social media is fast moving. What works today might not work tomorrow because trends shift so fast and new systems become available on a regular basis. Who can remember how popular Bebo used to be in Europe? Or Orkut in … Continue reading →

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Is the rock-star analyst dead?

Posted on May 10, 2013 by

Hfs Research always like to shoot straight from the hip with their opinion on the way the industry analyst business is changing so it was interesting to see their latest blog post on the death of the rock-star analyst. Everyone … Continue reading →

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How can you manage a crowd in real-time?

Posted on May 9, 2013 by

I have always been interested in the psychology of group behaviour. Why do groups of people behave differently to individuals? This is something that’s very important in our business – working to represent brands to to public by managing their … Continue reading →

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LinkedIn is 10 today!

Posted on May 6, 2013 by

LinkedIn is ten years old today. Happy birthday to what has become the biggest and busiest business-networking site on the Internet. Let’s take a moment to just consider how different the web was just a decade ago. Most people were … Continue reading →

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Optimising Customer Experience in the Digital Era: CIAgenda

Posted on March 22, 2013 by

Last week Teleperformance UK hosted another event focused on exploring the way the entire customer service industry is changing. Titled ‘Optimising Customer Experience in the Digital Era’ the event analysed channel shift in the modern customer service environment.  Phil Winters … Continue reading →

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Optimising Customer Experience in the Digital Era: Ipsos Mori

Posted on March 21, 2013 by

Last week Teleperformance UK hosted another event focused on exploring the way the entire customer service industry is changing. Titled ‘Optimising Customer Experience in the Digital Era’ the event analysed channel shift in the modern customer service environment.  Ben Page … Continue reading →

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Can a bike really tweet?

Posted on March 14, 2013 by

The latest news from the South by SouthWest event in Austin, Texas, is that an advertising agency has left twenty bicycles around the city for visitors to use. But these are no ordinary bikes, they have GPS equipment built-in and … Continue reading →

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Teleperformance – the standout player of 2012

Posted on March 5, 2013 by

I’ve just written a blog here about our annual results and then I noticed a commentary from Peter Ryan of Ovum. Based in Canada, Peter is one of the leading global analysts in our field so it’s always interesting to … Continue reading →

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Competitive intelligence with social media

Posted on February 19, 2013 by

In his classic book focused on military strategy ‘The Art of War’, Chinese general Sun Tzu said: “keep your friends close and your enemies closer.” This is now more possible than ever – without subterfuge or spying – using social … Continue reading →

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