Category Archives: Marketing

British customers don’t believe that the omnichannel is working

Marketing Week focused on customer service last week as one of their trending topics, in particular why and how customers will switch brands because of poor service. New research published in Accenture’s Global Consumer Pulse suggests that 53% of consumers … Continue reading

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Engaging with customers using social media

A recent post on the blog by Alistair has caused some considerable discussion online and with my colleagues and friends in the industry. Alistair explored some data published by the Economist Intelligence Unit that suggested within three years the primary … Continue reading

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Content marketing – a book’s worth of blogs!

We started this blog about two and a half years ago. It was aimed at giving our team a way of talking about their expertise, so we could create some online discussion based on the blog topics. Now we have … Continue reading

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Next on top for retail customer service

New research from IMGROUP has named retail chain Next as the best UK high street retailer for their use of social media beating other companies such as Argos, John Lewis, and M&S. Next managed to respond to 92% of enquires … Continue reading

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Is it possible to ‘humanise’ a big brand online?

When we talk about people engaging with a customer service channel it is often said that the consumer has interacted with a brand. Of course, the reality is that the customer has engaged with another person – an employee and … Continue reading

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Social Media in customer service isn’t just an opportunity – it’s happening already!

Call Centre Helper recently ran a story asking the question ‘What happened to multichannel customer service?’ The article focuses on the disconnect between support channels that many customers experience when seeking help or making a complaint. And the central argument … Continue reading

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Teleperformance UK is on the NOA award shortlist!

The National Outsourcing Association Awards (NOAAs) – shortlist has just been announced and 38 different companies have made it onto the shortlist this year. Because the shortlist features so many different companies and is so representative of the industry as … Continue reading

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Creating Communities that care

Your customers have always talked about your products. They talked to their friends. They talked to the guy serving drinks in the pub. They talked to casual acquaintances on the bus. Talking about things they have bought – good or … Continue reading

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An award for TP with Google in Europe

We recently won the prestigious Netherlands National Contact Center Association (NCCA), Best Partner Award for our work with Google for small and medium business customers. Awards are always great to win, but this is a particularly satisfying one to win … Continue reading

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Turning a mediocre customer experience into something fantastic

Good or great service may be OK for some companies, but the general view on most customer service is that it’s just mediocre. It works. But the only way to achieve truly memorable service that drives customers to return to … Continue reading

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