Category Archives: Social Media

How did we promote a business before social media?

Social media is fast moving. What works today might not work tomorrow because trends shift so fast and new systems become available on a regular basis. Who can remember how popular Bebo used to be in Europe? Or Orkut in … Continue reading

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Is the rock-star analyst dead?

Hfs Research always like to shoot straight from the hip with their opinion on the way the industry analyst business is changing so it was interesting to see their latest blog post on the death of the rock-star analyst. Everyone … Continue reading

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How can you manage a crowd in real-time?

I have always been interested in the psychology of group behaviour. Why do groups of people behave differently to individuals? This is something that’s very important in our business – working to represent brands to to public by managing their … Continue reading

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LinkedIn is 10 today!

LinkedIn is ten years old today. Happy birthday to what has become the biggest and busiest business-networking site on the Internet. Let’s take a moment to just consider how different the web was just a decade ago. Most people were … Continue reading

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Watching me, watching you, the online brand discussions

Brands today know that people are talking about them online. We know this at Teleperformance because some of the biggest companies in the world trust us to monitor the online environment. Not to snoop on anyone, it’s mainly so consumer … Continue reading

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The omnichannel is becoming essential for all companies

A recent IDC blog by Leslie Hand explores some of the problems faced at retailer JCP in the US. Without going into detail on the problems this company faced or the recent departure of their CEO I was excited to … Continue reading

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The majority of Australian brands are now using social media

At TP we have been advocating the use of social media as a customer support channel for several years now. In fact, one of our major research themes for this year is the development of the omnichannel, where customers can … Continue reading

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Who created the Omnichannel?

I have been talking a lot about how 2013 is going to be the year of the omnichannel. Just take a look back at my last few blog entries – I have probably mentioned it on almost every post this … Continue reading

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The omni-channel demands equal service for all customer service

Back in the day when writing a letter of complaint to a customer service centre was still the best way to get a response, how quickly did you expect to get a reply from the company you reached out to? … Continue reading

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Could hacking competitions help the public understand economics?

Last weekend the Indian government ran a very interesting experiment – a ‘hackathon’ designed to encourage economic growth in the country. The hackathon was a 32-hour competition where young software developers, designers, and filmmakers competed to win a cash prize … Continue reading

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