Tag Archives: advertising

Should airlines be answering tweets 24/7?

A recent story in the BBC demonstrates that customers who are upset about service might not just tweet or blog a complaint and then hope that the complaint is noticed. It’s possible to use social media platforms to create an … Continue reading

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How can you manage a crowd in real-time?

I have always been interested in the psychology of group behaviour. Why do groups of people behave differently to individuals? This is something that’s very important in our business – working to represent brands to to public by managing their … Continue reading

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Optimising Customer Experience in the Digital Era: Ipsos Mori

Last week Teleperformance UK hosted another event focused on exploring the way the entire customer service industry is changing. Titled ‘Optimising Customer Experience in the Digital Era’ the event analysed channel shift in the modern customer service environment.  Ben Page … Continue reading

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Facebook is watching you. Did you know?

Facebook has decided to come clean. You are being tracked by brands online. Of course many people would think that this is about as obvious as bears needing to use the bathroom when roaming the woods, but it comes as … Continue reading

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Will augmented reality revolutionise advertising?

Have you seen an augmented reality application? It sounds like one of those technologies that look great in a James Bond movie, but could have no real application in everyday life, but there are some great examples now. The most … Continue reading

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Social media advertising: All change?

Can you remember way back when Google introduced adverts into their search results? It was good for the customer and for the advertiser. If you were a flower shop in Bath then only customers searching for flowers in Bath would … Continue reading

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All change for global brands, even James Bond

Brand Republic recently published a six-point guide to how Red Bull has torn up the branding and marketing guidebook with their Stratos project. It’s a good point, but consumer brands are changing how they interact with all of us on … Continue reading

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Making ads more personal or protecting our privacy?

The Holy Grail for marketers and advertising people the world over is the audience of one. The ability to know exactly what you want and when, so they can only advertise the products you are actually thinking of buying and … Continue reading

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Paying to post on your Facebook wall

Would you pay to post items on your Facebook wall? Of course for most of us the answer is no, but Facebook has started getting clever about the things you do and don’t see. When you look at the news … Continue reading

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Why would you read a blog that is just an advert with no value?

Since social networking became widespread just a few short years ago, companies have been exploring how to increase their profile using this tool. There have been some incredible viral videos with very subtle branding – like the famous man dancing … Continue reading

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