Tag Archives: amazon

Recommendation means more than advertising

What is the best kind of adverts for any product or service? Despite years of advertisers telling us that the best products are the ones endorsed by celebrities, we all know that when a friend of family member gives a … Continue reading

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Data privacy concerns need to be weighed up responsibly

Over the past few years, drones have been in the news for various reasons. Of course, there has been an increase in the use of military drones that can attack targets remotely, but there is also the far safer Amazon … Continue reading

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Managing your reputation and creating a brand

Does your company have a reputation for great service? In the US the benchmark most business magazines comment on is online shoe and clothing store Zappos – which used to be an independent company, but is now a division of … Continue reading

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The consumer is your new head of marketing

Have you ever read a book on an Amazon Kindle? When you reach the end it asks if you want to tell all your friends about the book on your social networks? It’s not a feature that is there just … Continue reading

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Is the rock-star analyst dead?

Hfs Research always like to shoot straight from the hip with their opinion on the way the industry analyst business is changing so it was interesting to see their latest blog post on the death of the rock-star analyst. Everyone … Continue reading

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The mobile world is maturing fast

Smartphone sales are predicted to top the one billion mark this year – the phone has morphed from a device we use for making calls into a fully functioning computer in our pocket. And now that so many consumers are … Continue reading

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Shoppers are not spending less, they are spending differently

Last Monday was known as cyber-Monday amongst retailers in the UK and it marks the beginning of the Christmas sales rush, but will the tough economic climate change this traditional boom time for British retailers? In a recent article featured in … Continue reading

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