Tag Archives: blog

Can companies still get away with the bare minimum #custserv?

A fascinating thing about the way customer service is emerging at present is how the marketing function in many companies is either getting closer to or becoming a part of customer service. Brands have finally found that the people who … Continue reading

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What’s ahead for B2B in 2014?

Writing in the Retail Customer Experience blog, Mike Wittenstein, recently suggested his five key predictions for customer experience in 2014. One of his points was that the experience of B2B customers will start being influenced by what B2C customers are … Continue reading

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Content marketing – a book’s worth of blogs!

We started this blog about two and a half years ago. It was aimed at giving our team a way of talking about their expertise, so we could create some online discussion based on the blog topics. Now we have … Continue reading

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Is the quality of customer experience more important than the product itself?

Here is a customer service quiz. Which leading retail Chairman recently said that the service you provide is more important that the product itself? His exact words were: “The company that provides the best relationship with the customer will win … Continue reading

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Is it possible to ‘humanise’ a big brand online?

When we talk about people engaging with a customer service channel it is often said that the consumer has interacted with a brand. Of course, the reality is that the customer has engaged with another person – an employee and … Continue reading

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2013: all about video and mobile?

I saw this blog focused on social media marketing resolutions we should all make for 2013 and it intrigued me in two quite different ways. First on the way I disagree. The author suggests that anyone watching his or her … Continue reading

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To blog or not to blog?

Writing a blog about your industry can be a very useful way to start discussions with influencers in the area that you work. By publishing your views you become an influencer yourself as people will read and share your articles … Continue reading

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