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Tag Archives: blog
2013: all about video and mobile?
I saw this blog focused on social media marketing resolutions we should all make for 2013 and it intrigued me in two quite different ways. First on the way I disagree. The author suggests that anyone watching his or her … Continue reading
Posted in Current Affairs, Technology
Tagged 4g, blog, cellphone, html, internet, mobile, phone, video, youtube
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To blog or not to blog?
Writing a blog about your industry can be a very useful way to start discussions with influencers in the area that you work. By publishing your views you become an influencer yourself as people will read and share your articles … Continue reading
Posted in Current Affairs, Marketing, Social Media, Technology
Tagged analyst, blog, blogger, blogging, editor, journal, marketing, newspaper, paper, trad association, trade
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How has conversion optimisation changed?
The social world of blogs and Twitter has changed how we use and measure conversions and the very idea of how to turn a visitor into a potential lead. Consider how email or web marketing used to operate with a … Continue reading
Posted in Contact Centres, Current Affairs, Marketing
Tagged b2c, blog, comment, conversion, email, facebook, google, lead, like, marketing, newsletter, pinterest, plus, potential, report, retweet, rt, software, twitter, web, white paper
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How do you plan your social media strategy?
What is the point of a company using social media today? There are now so many ways for customers to interact, is social media just becoming another customer service channel or can it still be the preserve of the marketing … Continue reading
Posted in Human Resources, Marketing, Social Media, Technology
Tagged blog, customer, customer experience, customer service, facebook, hr, jobs, linkedin, marketing, networking, social, social media, strategy
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How do you tell people about your blog?
It is important that every time you blog, you promote the blog. You could be writing the most fascinating articles online on your blog, but if you don’t let people know about them then you will get very few readers. … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged addthis, blog, blogger, blogging, discussion, facebook, information, linkedin, marketing, promotion, sharing, twitter
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A New Award for e-Performance!
I’ve spent the past few months working with several clients who are using our E-Performance suite of tools – our social media toolkit for customer service. e-Performance has three stages. The first, buzz monitoring, monitors social media opinions, impressions, and … Continue reading
Posted in Current Affairs, Marketing, Social Media, Technology
Tagged analysis, analyst, award, blog, buzz, customer service, e-performance, engagement, f&s, facebook, frost & Sullivan, innovation, monitoring, social media, social networking, twitter
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Thinking of a social strategy for customer service
Every company is different and every company has a different way of communicating with customers, but in general there are some broad ways of looking at the different social tools that are available. In this blog I will highlight the … Continue reading
Posted in Current Affairs, Customer Service, Social Media, Technology
Tagged blog, blogger, blogging, facebook, linkedin, social media, social networking, strategy, tools, twitter
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Why would you read a blog that is just an advert with no value?
Since social networking became widespread just a few short years ago, companies have been exploring how to increase their profile using this tool. There have been some incredible viral videos with very subtle branding – like the famous man dancing … Continue reading
The Ealing Tweetup supported by Teleperformance
In my last blog I mentioned our social media event in May, exploring the return on an investment in social media. I would also like to mention an event we are supporting in June focused on engaging with the social … Continue reading
Posted in Current Affairs, Customer Service, Social Media
Tagged blog, blogger, blogging, community, ealing, ealingtu, fullers, london, pub, rose and crown, social media, social networking, tweetup, twitter, w5
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Blogging as a path to branding excellence
My focus on social media is how companies can integrate the channel into their customer service offering and I am often asked how blogging fits into that area. Blogs don’t generate as much debate as they used to, because all … Continue reading →