Tag Archives: blogging

Is your marketing team managing customer service?

Marketing Week recently carried a major feature exploring how marketing professionals should be taking control of the customer service function in their company. The article was quoting research undertaken by Deloitte and Salesforce where 228 global marketing heads were questioned … Continue reading

Posted in Current Affairs, Customer Service, Marketing, Social Media | Tagged , , , , , , , , , , , | 3 Comments

Content marketing – a book’s worth of blogs!

We started this blog about two and a half years ago. It was aimed at giving our team a way of talking about their expertise, so we could create some online discussion based on the blog topics. Now we have … Continue reading

Posted in Current Affairs, Marketing, Social Media | Tagged , , , , , | Leave a comment

Is it possible to ‘humanise’ a big brand online?

When we talk about people engaging with a customer service channel it is often said that the consumer has interacted with a brand. Of course, the reality is that the customer has engaged with another person – an employee and … Continue reading

Posted in Current Affairs, Customer Service, Human Resources, Marketing, Social Media | Tagged , , , , , , , , , | Leave a comment

To blog or not to blog?

Writing a blog about your industry can be a very useful way to start discussions with influencers in the area that you work. By publishing your views you become an influencer yourself as people will read and share your articles … Continue reading

Posted in Current Affairs, Marketing, Social Media, Technology | Tagged , , , , , , , , , , | 1 Comment

How do you tell people about your blog?

It is important that every time you blog, you promote the blog. You could be writing the most fascinating articles online on your blog, but if you don’t let people know about them then you will get very few readers. … Continue reading

Posted in Current Affairs, Marketing, Social Media | Tagged , , , , , , , , , , , | Leave a comment

Ealing Tweetup is Today!

On the day that the events in the London Olympic games starts, another important event is going to take place in London – the Ealing Tweetup! This is one of the biggest social media events in London, featuring a wide … Continue reading

Posted in Current Affairs, Customer Service, Human Resources, Marketing, Social Media | Tagged , , , , , , , , , , , | Leave a comment

Thinking of a social strategy for customer service

Every company is different and every company has a different way of communicating with customers, but in general there are some broad ways of looking at the different social tools that are available. In this blog I will highlight the … Continue reading

Posted in Current Affairs, Customer Service, Social Media, Technology | Tagged , , , , , , , , , | Leave a comment