Tag Archives: book

Content marketing – a book’s worth of blogs!

We started this blog about two and a half years ago. It was aimed at giving our team a way of talking about their expertise, so we could create some online discussion based on the blog topics. Now we have … Continue reading

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Social Customer Service is redefining #custexp

Martin Hill-Wilson’s and Carolyn Wilsons new book ‘Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation’ sounds fascinating. It is entirely focused on how to work with customers in an age … Continue reading

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Reading real books for business

Any manager today knows the problem. You want to keep improving your skills and learning more about sales, marketing, or management – all the things a modern manager needs – and the management book section is always heaving with new … Continue reading

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The ‘myth’ of a salesman

Everyone sells for a living, in whatever profession they have. A journalist has to sell their ideas to an editor. A waiter sells ideas for the best main course. A taxi driver sells alternative routes to a customer when roadworks … Continue reading

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Kindle, Songkick: Online community is now setting the rules for commerce

For every 100 books sold on Amazon they also sell 114 eBooks for their Kindle reader. Amazon is not the only bookstore available and the Kindle is not the eBook reader, but this statistic is fascinating for those of us … Continue reading

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People are social in many ways, not just on social media

I visited The Grenadier pub in Belgravia recently with a group of industry analysts who were visiting Teleperformance UK from all over the world. Of course, when people visit London, one of the places they always want to visit is … Continue reading

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