Tag Archives: business

Those persistent myths about outsourcing

Real Business featured a great article recently in which they described and debunked some of the myths about outsourcing a customer service function. You can read the full article here, but my comments on the five key points are: Language … Continue reading

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LinkedIn is 10 today!

LinkedIn is ten years old today. Happy birthday to what has become the biggest and busiest business-networking site on the Internet. Let’s take a moment to just consider how different the web was just a decade ago. Most people were … Continue reading

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EOA Awards: Teleperformance wins 2013 CSR award!

One of the really important differences about Teleperformance compared to many other companies I have worked at is a genuine focus on corporate social responsibility (CSR). CSR is a topic that is often managed like a marketing programme – a … Continue reading

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Are social media gurus the real experts in social media?

I read this recent feature in PR Daily on the seven different types of social media specialist and my heart sank a little. Yes, it is focused on communication and marketing specialists, but fails to observe that there are also … Continue reading

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People gain confidence online and that can become real

During our social business event last week we encouraged delegates at the event to tweet their comments using the #tpsocmed hashtag. Many did and you can still take a look at some of those tweets here. I was interested in … Continue reading

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Social media management is not cost-free

Social media advocates often talk about how it is free to use social tools. It costs nothing for a company to sign up on LinkedIn, or to create a customer page on Facebook – suddenly it should be possible to create a … Continue reading

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Building a social business

It is clear that companies are going social. It’s no longer possible to restrict social media to the hiring process, or marketing, or customer service – the increased transparency of the social web is meaning that many corporate departments are … Continue reading

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What happens when customers are ahead of you?

One big problem for modern businesses is when customers understand the market better than they do, and set about changing the industry regardless of what the law allows. We have seen this a decade ago with the music industry. It … Continue reading

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Knowing how to engage so you avoid the spam

It is clear from what I have often discussed on this blog that social media comprises many powerful tools. They can help you to promote your company, access new markets, and engage with customers and prospects in a way that … Continue reading

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Good service leads to business success

Business software firm Sage Group asked over 10,000 of their customers about customer service and found an interesting link between good service and success in business. Sixty percent of company owners and managers who have increased revenues in the past … Continue reading

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