Tag Archives: consumer

The power of ‘delete’ and what it means for brands.

Last December I deleted my Facebook account. I was an avid user in both a personal and professional capacity. Then I somehow managed to contract strep pneumonia and spent nine days in hospital without access to Facebook during which time all … Continue reading

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Customers are organising their own complaint forums

Last Friday The Daily Telegraph splashed a consumer story about mobile telephone users and their problems across their personal finance pages. The story focused in particular on EE, with example after example of bill errors and other bungled service. Regardless … Continue reading

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Serving Millennials – what’s different about younger consumers?

The rise of the social customer has long been a stereotype that plays into the image of the elderly customer who longs for personal service as the young customer taps away at a phone, seeking information online when a store … Continue reading

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Keep the customer satisfied

Customer management agency SMG recently surveyed 359,000 British consumers to gather information and insight into purchasing behaviour and found some startling insights related to customer service. UK shoppers spend over 40% more when they receive a positive in-store experience, with … Continue reading

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Customers are driving innovation in your products

Please welcome Simon Dillsworth to the TP UK blog. Simon is a strategic account director focused on the technology industry. — This blog has mentioned customer service channel shift several times recently. Alistair even went so far as to suggest … Continue reading

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UK consumers prefer email to social media for customer service

Financial News magazine recently published some very interesting statistics focused on the channel consumers prefer to use to interact with brands. Customer service technology consultancy Portal asked 500 UK consumers how they prefer to interact with a brand and email … Continue reading

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Consumers are the driving force

In my last blog I explored the increasing importance of the customer experience, particularly because customers are now also publishers – they can easily tell their friends how good or bad your service is at the push of a button. … Continue reading

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