Tag Archives: engagement

Engaging with customers using social media

A recent post on the blog by Alistair has caused some considerable discussion online and with my colleagues and friends in the industry. Alistair explored some data published by the Economist Intelligence Unit that suggested within three years the primary … Continue reading

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Can social media tools help real-life business relationships?

Those of us working in areas such as sales and business development are always watching how business strategy changes from the front line. Because we can see exactly what customers want to buy, we usually see trends and changes emerging … Continue reading

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Listening to the voice of the customer

The Internet is full of good and bad examples of customer service. Many people make a living just documenting all these case studies, but one recent example that went viral caught my attention. When a customer used a chat session … Continue reading

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It’s Social Media Week 2013 #SMW13

This is social media week 2013, otherwise known as #SMW13 to those talking about it on Twitter. 10 cities around the world will be taking part, including London in the UK. Social media week is all about connecting people and … Continue reading

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Wrong time, wrong place… would you ignore Mozart?

A few years ago the master violinist Joshua Bell took his violin into a busy Washington DC metro station and started playing. The busy commuters bustled past this supreme artist hurrying to get to where they were going. Almost nobody … Continue reading

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The canary in the social coal mine

Customer feedback is the oxygen for any social enterprise, but there is a problem for all companies. It has never been easier to find feedback online, but it has never been harder to make sense of all the data swilling … Continue reading

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Customer service should promote customer loyalty

It costs far more to obtain new customers than to just keep your existing customers happy and loyal. This is one of the maxims every business school student learns and yet we see so often that this not true on … Continue reading

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What’s driving digital engagement?

The digital marketplace should be maturing by now. Consumers have been online since the mid-nineties and using social media since the mid-noughties, but it appears that many brands still don’t understand the kind of online experience their customer expects. This … Continue reading

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Who created the Omnichannel?

I have been talking a lot about how 2013 is going to be the year of the omnichannel. Just take a look back at my last few blog entries – I have probably mentioned it on almost every post this … Continue reading

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Are social media gurus the real experts in social media?

I read this recent feature in PR Daily on the seven different types of social media specialist and my heart sank a little. Yes, it is focused on communication and marketing specialists, but fails to observe that there are also … Continue reading

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