Tag Archives: enterprise

Competitive intelligence with social media

In his classic book focused on military strategy ‘The Art of War’, Chinese general Sun Tzu said: “keep your friends close and your enemies closer.” This is now more possible than ever – without subterfuge or spying – using social … Continue reading

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IT in the cloud – how will it change life at work?

Think for a moment about the software and IT systems you use in your personal life. Not the Excel spreadsheets you plan the budget on, or the creaking database used inside the company for planning appointments, but the systems you … Continue reading

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How sales professionals succeed with social media

It’s true that social media is now a powerful tool for sales in many business environments so I was interested to see an article in Social Media Today that focused on the most important secrets of those who use social … Continue reading

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Honesty (in social media) is the best policy

One of the big differences about social media compared to other communication channels is that it is very open and transparent. Take Twitter for example, many messages are exchanged openly as if they are emails between two people, yet that … Continue reading

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Two truths and a social lie

I read an interesting article in Forbes last week that asked several questions about social media to top executives, with the intention of seeing whether their views on social networking in the enterprise match with reality. Here is one of … Continue reading

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Company departments are growing closer

I’ve been writing on this blog recently about how social media tools are moving far beyond just customer service alone. There is something new and challenging about a completely transparent channel of communication that is changing the fundamental structure of … Continue reading

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