Tag Archives: facebook

How did we promote a business before social media?

Posted on May 13, 2013 by

Social media is fast moving. What works today might not work tomorrow because trends shift so fast and new systems become available on a regular basis. Who can remember how popular Bebo used to be in Europe? Or Orkut in … Continue reading →

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LinkedIn is 10 today!

Posted on May 6, 2013 by

LinkedIn is ten years old today. Happy birthday to what has become the biggest and busiest business-networking site on the Internet. Let’s take a moment to just consider how different the web was just a decade ago. Most people were … Continue reading →

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Watching me, watching you, the online brand discussions

Posted on May 3, 2013 by

Brands today know that people are talking about them online. We know this at Teleperformance because some of the biggest companies in the world trust us to monitor the online environment. Not to snoop on anyone, it’s mainly so consumer … Continue reading →

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The majority of Australian brands are now using social media

Posted on April 17, 2013 by

At TP we have been advocating the use of social media as a customer support channel for several years now. In fact, one of our major research themes for this year is the development of the omnichannel, where customers can … Continue reading →

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Are social media gurus the real experts in social media?

Posted on April 4, 2013 by

I read this recent feature in PR Daily on the seven different types of social media specialist and my heart sank a little. Yes, it is focused on communication and marketing specialists, but fails to observe that there are also … Continue reading →

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The changing world of market research

Posted on February 18, 2013 by

What is market research? Most definitions include a number of tools designed to capture the opinion of consumers. Focus groups, surveys, polls, interviews – all tools that aim to engage potential customers, find out their opinion, and to then organise … Continue reading →

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Facebook is watching you. Did you know?

Posted on February 8, 2013 by

Facebook has decided to come clean. You are being tracked by brands online. Of course many people would think that this is about as obvious as bears needing to use the bathroom when roaming the woods, but it comes as … Continue reading →

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Are you being served? Retailers building communities online…

Posted on January 16, 2013 by

What kind of a relationship did you have with your favourite retailers a few years ago? Maybe you were a regular shopper. The staff knew you and could already suggest ideas based on what you had bought before, but would … Continue reading →

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How much privacy do customers expect?

Posted on January 2, 2013 by

Finding a customer has never been easy. It’s even more complicated to predict who will buy, when, and at what price, but there are now more opportunities than ever to understand your customers. Let’s say there is a long weekend … Continue reading →

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The best social media campaigns of 2012

Posted on December 24, 2012 by

After all the hype, 2012 has been an enormous year in the world of social media – it’s not wonder that we have spent so much time this year analysing how customers are now demanding service using this channel. Just … Continue reading →

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