-
Share this page
Search
Alistair on Twitter
- Can you train your brain to always be positive? - ow.ly/kYq0V 1 day ago
- Would you trust a self-driving car? - ow.ly/kYq0T 1 day ago
- What is the value of events for a CIO? - ow.ly/kYq0Q 1 day ago
- Online music - who will win? - ow.ly/kYq0O 1 day ago
- How are enterprises really managing mobile devices? - ow.ly/kYq0J 1 day ago
Categories
-
Recent Posts
Tags
advertising agent amazon blog blogging brand business call centre channel consumer contact centre customer customer experience customer service email engagement experience facebook google hr internet job linkedin london marketing mobile multichannel olympic omnichannel online outsourcing phone research retail sales service social media social network social networking teleperformance tv twitter uk video youtubeArchives
Blogroll
Tag Archives: google
How did we promote a business before social media?
Social media is fast moving. What works today might not work tomorrow because trends shift so fast and new systems become available on a regular basis. Who can remember how popular Bebo used to be in Europe? Or Orkut in … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged bebo, branding, facebook, google, marketing, myspace, orkut, social media, social networking, strategy, twitter
Leave a comment
Customer care is going social, mobile, virtual…
I read an IDC report recently that summarised the future of customer care services. It’s only a page long, but worth reading as it describes how caring for customers is not only becoming social, but also mobile and virtual. These … Continue reading
Posted in Contact Centres, Current Affairs, Customer Service, Social Media
Tagged analysis, channel shift, customer care, customer service, google, IDC, research, social media, telephone, youtube
Leave a comment
Competitive intelligence with social media
In his classic book focused on military strategy ‘The Art of War’, Chinese general Sun Tzu said: “keep your friends close and your enemies closer.” This is now more possible than ever – without subterfuge or spying – using social … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged company, competition, competitive intelligence, enterprise, google, linkedin, news, social media, social networking, twitter
1 Comment
Facebook is watching you. Did you know?
Facebook has decided to come clean. You are being tracked by brands online. Of course many people would think that this is about as obvious as bears needing to use the bathroom when roaming the woods, but it comes as … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged advertising, facebook, google, social media, social networking, surveillance
Leave a comment
Will augmented reality revolutionise advertising?
Have you seen an augmented reality application? It sounds like one of those technologies that look great in a James Bond movie, but could have no real application in everyday life, but there are some great examples now. The most … Continue reading
Posted in Current Affairs, Marketing, Technology
Tagged advert, advertising, ar, augmented reality, commercial, google, japan, marketing, skymap, tokyo shimbun, worksnug
Leave a comment
Social media advertising: All change?
Can you remember way back when Google introduced adverts into their search results? It was good for the customer and for the advertiser. If you were a flower shop in Bath then only customers searching for flowers in Bath would … Continue reading
Posted in Current Affairs, Marketing, Social Media, Technology
Tagged ads, advert, advertising, commercial, facebook, google, intrusion, nielson, nike, placement, privacy, research, sentiment, social media, state of social media, twitter
Leave a comment
IT in the cloud – how will it change life at work?
Think for a moment about the software and IT systems you use in your personal life. Not the Excel spreadsheets you plan the budget on, or the creaking database used inside the company for planning appointments, but the systems you … Continue reading
Posted in Current Affairs, Social Media, Technology
Tagged cloud, corporate, docs, drive, enterprise, facebook, flickr, google, it, mail, maps, personal, picasa, storage, technology, twitter, youtube
Leave a comment
When will Google + Take Off?
Google+ is the most recent addition to the group of important social networks you may need to consider working with personally and for use in the enterprise environment. Pronounced, and sometimes written as Google Plus, it was launched in June … Continue reading
Posted in Current Affairs, Social Media, Technology
Tagged +, circles, email, facebook, gmail, google, largest, network, plus, social media, social networking
Leave a comment
How is the customer experience in your local cinema?
When was the last time you visited the cinema? Even if it was recent, did you think much about the process from beginning to end and how the cinema treated you as a customer? Let’s start from the beginning. You … Continue reading
Posted in Current Affairs, Customer Service, Marketing, Social Media
Tagged cinema, customer service, digital, experience, film, google, movie, movies, print, projection, review, sport, theater, theatre
Leave a comment
How has conversion optimisation changed?
The social world of blogs and Twitter has changed how we use and measure conversions and the very idea of how to turn a visitor into a potential lead. Consider how email or web marketing used to operate with a … Continue reading →