Tag Archives: information

Customer service: What has changed since the slowdown?

Business Week magazine recently described how consumer behaviour has changed in the US since the economic downturn. Of course the downturn affected many more places than just the US, with the UK experiencing a prolonged downturn too. The article focuses … Continue reading

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The six quickest ways to lose your customers

We have mentioned on this blog that it costs far more to gain a new customer than to just retain an existing one. In fact, according to this article the difference in cost to your organisation is that it is … Continue reading

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How much privacy do customers expect?

Finding a customer has never been easy. It’s even more complicated to predict who will buy, when, and at what price, but there are now more opportunities than ever to understand your customers. Let’s say there is a long weekend … Continue reading

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How do you tell people about your blog?

It is important that every time you blog, you promote the blog. You could be writing the most fascinating articles online on your blog, but if you don’t let people know about them then you will get very few readers. … Continue reading

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Making ads more personal or protecting our privacy?

The Holy Grail for marketers and advertising people the world over is the audience of one. The ability to know exactly what you want and when, so they can only advertise the products you are actually thinking of buying and … Continue reading

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Compensation Culture

Banks in the UK are facing new proposals from the Financial Services Authority (FSA) that will force them to prominently display the compensation limits available in case of their collapse. These new proposals have been proposed because even an expensive … Continue reading

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Information overload for online brands

Information overload. It’s something we all suffer from on a daily basis. A decade ago you probably didn’t have to cope with hundreds of emails a day. Now it has become normal, but there is not suddenly more time in … Continue reading

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More information equals fewer calls for help

Imagine this scenario. You go online and purchase a new book, paying extra for fast courier delivery because you need it in a hurry. The retailer sends you an email to confirm that they have taken your payment and the … Continue reading

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Customer service, before you even asked for it

Finding customers has never been easy in any business. It’s even more complicated to predict which ones will buy, when, and at what price? Now just imagine there is a holiday weekend approaching. Usually you would leave home to spend … Continue reading

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Cross selling in a digital age

The last time I visited a post office in London to buy some stamps, the counter clerk asked me if I was interested in some foreign currency, and home insurance. This attempt to upsell various products I had not asked … Continue reading

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