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Tag Archives: information
The six quickest ways to lose your customers
We have mentioned on this blog that it costs far more to gain a new customer than to just retain an existing one. In fact, according to this article the difference in cost to your organisation is that it is … Continue reading
Posted in Contact Centres, Customer Service, Human Resources
Tagged agent, customer, experience, information, politics, religion, selling, service, trust
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How much privacy do customers expect?
Finding a customer has never been easy. It’s even more complicated to predict who will buy, when, and at what price, but there are now more opportunities than ever to understand your customers. Let’s say there is a long weekend … Continue reading
Posted in Contact Centres, Current Affairs, Customer Service, Technology
Tagged acquisition, call, customer, data, easy, facebook, information, loyalty, online, personal, privacy, social network
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How do you tell people about your blog?
It is important that every time you blog, you promote the blog. You could be writing the most fascinating articles online on your blog, but if you don’t let people know about them then you will get very few readers. … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged addthis, blog, blogger, blogging, discussion, facebook, information, linkedin, marketing, promotion, sharing, twitter
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Making ads more personal or protecting our privacy?
The Holy Grail for marketers and advertising people the world over is the audience of one. The ability to know exactly what you want and when, so they can only advertise the products you are actually thinking of buying and … Continue reading
Posted in Current Affairs, Marketing, Technology
Tagged ad, advert, advertising, adwords, data, facebook, google, information, marketing, privacy, social media
1 Comment
Compensation Culture
Banks in the UK are facing new proposals from the Financial Services Authority (FSA) that will force them to prominently display the compensation limits available in case of their collapse. These new proposals have been proposed because even an expensive … Continue reading
Posted in Current Affairs, Customer Service
Tagged anglo irish, bank, collapse, crash, customer, deposit, depression, fsa, guarantee, information, ing, northern rock, recession
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Information overload for online brands
Information overload. It’s something we all suffer from on a daily basis. A decade ago you probably didn’t have to cope with hundreds of emails a day. Now it has become normal, but there is not suddenly more time in … Continue reading
Posted in Contact Centres, Current Affairs, Customer Service, Marketing
Tagged chatter, coca cola, cola, consumer, data, discussion, email, google, information, interaction, online, overload, phone, social networking, stress, twitter
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More information equals fewer calls for help
Imagine this scenario. You go online and purchase a new book, paying extra for fast courier delivery because you need it in a hurry. The retailer sends you an email to confirm that they have taken your payment and the … Continue reading
Posted in Contact Centres, Customer Service
Tagged call, contact centre, courier, customer service, delivery, efficiency, information, parcel, purchase, retail, service, update
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Customer service, before you even asked for it
Finding customers has never been easy in any business. It’s even more complicated to predict which ones will buy, when, and at what price? Now just imagine there is a holiday weekend approaching. Usually you would leave home to spend … Continue reading
Posted in Current Affairs, Marketing, Social Media, Technology
Tagged crm, customer service, data, information, intelligence, loyalty card, marketing, mining, retail, social media
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Cross selling in a digital age
The last time I visited a post office in London to buy some stamps, the counter clerk asked me if I was interested in some foreign currency, and home insurance. This attempt to upsell various products I had not asked … Continue reading
Posted in Contact Centres, Customer Service, Marketing
Tagged advice, adwords, agent, conversation, cross selling, digital, google, help, IM, information, insurance, post office, royal mail, telecoms, upselling
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Customer insight or information overload?
How do companies use customer insight once its’ been captured? There is a lot of valuable information available through voice analytics and social media, how do you use it all effectively and do you use it to make business decisions? … Continue reading
