Tag Archives: linkedin

Does your company have a social CEO?

LinkedIn has just published a new list of the top 30 CEOs using social media. What’s interesting about this new list is that it attempts to combine activity on networks such as LinkedIn and Twitter with blogging and how the … Continue reading

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The consumer is your new head of marketing

Have you ever read a book on an Amazon Kindle? When you reach the end it asks if you want to tell all your friends about the book on your social networks? It’s not a feature that is there just … Continue reading

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Where does the customer experience begin and end?

Once upon a time, customer service was a post-sales function. The sales team sold a product and customer service would follow up, answering queries or handling complaints. This was a simple world, but consider how different life is today. Let’s … Continue reading

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LinkedIn is 10 today!

LinkedIn is ten years old today. Happy birthday to what has become the biggest and busiest business-networking site on the Internet. Let’s take a moment to just consider how different the web was just a decade ago. Most people were … Continue reading

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Career advice from LinkedIn – are jobs now global?

I realise that my last blog mentioned the online business-networking tool LinkedIn, so I wouldn’t want to keep mentioning it in every blog, but I recently saw a great article featuring Reid Hoffman, the founder of LinkedIn, giving his own … Continue reading

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Nurturing your career with LinkedIn

LinkedIn has become a critical tool within the enterprise environment today and it’s not like most other social networks where parts of our life are blurred into a mix of home and work – with LinkedIn it is almost exclusively … Continue reading

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Competitive intelligence with social media

In his classic book focused on military strategy ‘The Art of War’, Chinese general Sun Tzu said: “keep your friends close and your enemies closer.” This is now more possible than ever – without subterfuge or spying – using social … Continue reading

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The changing world of market research

What is market research? Most definitions include a number of tools designed to capture the opinion of consumers. Focus groups, surveys, polls, interviews – all tools that aim to engage potential customers, find out their opinion, and to then organise … Continue reading

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How sales professionals succeed with social media

It’s true that social media is now a powerful tool for sales in many business environments so I was interested to see an article in Social Media Today that focused on the most important secrets of those who use social … Continue reading

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Social media management is not cost-free

Social media advocates often talk about how it is free to use social tools. It costs nothing for a company to sign up on LinkedIn, or to create a customer page on Facebook – suddenly it should be possible to create a … Continue reading

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