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Tag Archives: london 2012
Inspiring a generation of new athletes
The branding of the London Olympic games has been one of the biggest stories about the games – after the success of the athletes actually winning medals. Stories have circulated of people wearing branded T-shirts being denied access to events … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged 2012, coca cola, games, london 2012, mcdonalds, olympic, omega, p&g, partner, roger federer, rolex, sponsor
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Ealing Tweetup was a social success!
Just before the London Olympic games began last week, another important event took place in London – the Ealing Tweetup. This was a gathering of social media users from across the capital city at an event that we supported for … Continue reading
Posted in Current Affairs, Customer Service, Social Media, Technology
Tagged bcs, biblecode sundays, ealing, ealingtu, eperformance, games, kindle, london, london 2012, olympic, rupa huq, social media, social networking, tweetup, twitter, w5
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London Olympic Games Starts Today
This week sees the Olympic games arrive in London (the football kicks off today) and one of the biggest tests of managing customers, fans, and other parties such as a the media will all swing into action. Many British people … Continue reading
Posted in Current Affairs, Customer Service, Human Resources, Technology
Tagged customer service, football, games, london, london 2012, media, olympic, social media, social network, ticket, twitter
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Is ‘Outsourcing’ really to blame?
The Chief Executive of security firm G4S, Nick Buckles, has agreed with a parliamentary assessment of his efforts to supply security guards for the London Olympic games as a ‘humiliating shambles’. Buckles was being questioned today by a group of … Continue reading
Posted in Contact Centres, Current Affairs, Human Resources, Outsourcing
Tagged boris johnson. mayor, failure, financial times, ft, gfs, guard, london, london 2012, nick buckles, oda, offshoring, olympic, outsourcing, security
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Olympic branding – time to cheer the sponsors?
What with the lost team buses and many security guards not being ready in time for the start of the Olympic games there has been a tendency in the media to criticise the games – and this is even before … Continue reading
Posted in Current Affairs, Marketing
Tagged ambush, fifa, infrastructure, london, london 2012, marketing, olympic, partner, south africa, sponsor, support, world cup
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Social Media at the London Olympics
Much has been written about London 2012 being the first ever Olympic games where social media will be a significant source of information about the events taking place on and off the track. At Beijing in 2008 there may have … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged apple, athlete, backchannel, beijing, broadcast, engagement, euro 2012, facebook, gb, hub, iphone, london, london 2012, olympic, olympic games, olympics, radio, social media, social networking, tv, twitter, uk, usain bolt
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100 days until London 2012
Today marks the milestone that it is now 100 days to the Olympic games in London. These milestones are a little artificial as the 100-days-to-go mark really means nothing other than it’s getting close now, but as the people of … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged #100daystogo, 2008, 2010, android, apple, beijing, broadcast, galaxy, games, ipad, iphone, london 2012, london2012, olympic, olympics, photograph, samsung, social media, social networking, south africa
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The Race to London 2012
In the UK this year, British people are either excited or upset about the London 2012 Olympic games. To some, it is the opportunity of a lifetime to see their city on a world stage with all the opportunities for … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged ad, advert, ba, ba.com, beijing, britain, british airways, commercial, coronation street, england, facebook, fifa, film, gb, google, guerilla, itv, london, london 2012, luggage belt, marketing, olympic games, olympics, smartphone, social media, social networking, team gb, the race, to fly, to fly to serve, to serve, uk, video, world cup
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