Tag Archives: multichannel

Is Twitter really the least effective channel for #custserv?

Econsultancy featured an article recently that explored new research suggesting that Twitter is the least effective customer service channel in the UK. The research found that companies do respond to tweets, and some respond very quickly indeed, but it is … Continue reading

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British customers don’t believe that the omnichannel is working

Marketing Week focused on customer service last week as one of their trending topics, in particular why and how customers will switch brands because of poor service. New research published in Accenture’s Global Consumer Pulse suggests that 53% of consumers … Continue reading

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Vodafone expands their High St footprint

Vodafone recently announced plans to invest £100m in opening 150 new stores around the UK over the next year. This will develop their high-street footprint to over 500 stores, but why would a brand like Vodafone be investing in the … Continue reading

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Getting #Custserv with Twitter right or ‘Respect for the Bad Man’

Retailers are getting used to multichannel service today. Many of them are answering customer questions online using the same channels to respond to the original questions – for instance publishing answers and information on Facebook when questions originate from that … Continue reading

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Should you be exploring Whatsapp for #custserv?

So now your multichannel customer service strategy allows customers to tweet, to post messages on Facebook, as well as calling or emailing. What could possibly be next? How about supporting Whatsapp? Before you reply that this is just a text … Continue reading

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Getting it right first time just became more important than ever

First Call Resolution has always been a bit of a mantra in the customer service industry. Analysis of when customers contact a company show that if the problem can be resolved on that very first contact it is better for … Continue reading

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Shopping online is the new normal for retail

As we now head into February, Christmas is far enough behind for analysts to start crunching the data and describing what happened in the final quarter of 2013 – and in particular those final weeks where every retailer was hoping … Continue reading

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What is the road ahead for retail in 2014?

At the end of 2013, The Guardian published the thoughts of a panel of thinkers and experts on where retail will go in 2014. You can read the full article here, but I’d like to pick out a few of … Continue reading

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Call volumes down, social #custserv up

Many in the customer service industry have talked of a multichannel environment for service where social media and other new channels start taking the place of the traditional call to a voice-based contact centre. Many have even predicted that non-voice … Continue reading

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Improving your customer service at Christmas

Christmas is a challenging time for anyone involved in the customer service function of an organisation. More people are trying to find information on products, comparing prices, striking deals, and then making all those calls or sending emails after products … Continue reading

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