Tag Archives: olympic

All change for global brands, even James Bond

Brand Republic recently published a six-point guide to how Red Bull has torn up the branding and marketing guidebook with their Stratos project. It’s a good point, but consumer brands are changing how they interact with all of us on … Continue reading

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Welcoming the Paralympics to London!

Today we welcome the Paralympics games to London. The UK was the birthplace of the Paralympic movement with the original games taking place at Stoke Mandeville hospital in Aylesbury in 1948 – this is where the Paralympic mascot Mandeville gets his name. … Continue reading

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Inspiring a generation of new athletes

The branding of the London Olympic games has been one of the biggest stories about the games – after the success of the athletes actually winning medals. Stories have circulated of people wearing branded T-shirts being denied access to events … Continue reading

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Ealing Tweetup was a social success!

Just before the London Olympic games began last week, another important event took place in London – the Ealing Tweetup. This was a gathering of social media users from across the capital city at an event that we supported for … Continue reading

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#NBCFAIL shows how broadcast TV has changed forever

#NBCFAIL may not mean to you a lot if you are not a social media fan, but it has been the talk of the weekend. NBC is the American broadcaster with the rights to broadcast the London Olympic games. On … Continue reading

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Can you create Olympic passion in your workplace?

What more can be said about the London 2012 Olympic opening ceremony on Friday night? I was fortunate enough to have been there to witness Danny Boyle’s spectacular show that began by bringing to life Blake’s Jerusalem and went on to … Continue reading

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Ealing Tweetup is Today!

On the day that the events in the London Olympic games starts, another important event is going to take place in London – the Ealing Tweetup! This is one of the biggest social media events in London, featuring a wide … Continue reading

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London Olympic Games Starts Today

This week sees the Olympic games arrive in London (the football kicks off today) and one of the biggest tests of managing customers, fans, and other parties such as a the media will all swing into action. Many British people … Continue reading

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Is ‘Outsourcing’ really to blame?

The Chief Executive of security firm G4S, Nick Buckles, has agreed with a parliamentary assessment of his efforts to supply security guards for the London Olympic games as a ‘humiliating shambles’. Buckles was being questioned today by a group of … Continue reading

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Olympic branding – time to cheer the sponsors?

What with the lost team buses and many security guards not being ready in time for the start of the Olympic games there has been a tendency in the media to criticise the games – and this is even before … Continue reading

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