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Tag Archives: sales
Are social media gurus the real experts in social media?
I read this recent feature in PR Daily on the seven different types of social media specialist and my heart sank a little. Yes, it is focused on communication and marketing specialists, but fails to observe that there are also … Continue reading
Posted in Current Affairs, Customer Service, Social Media
Tagged business, community, engagement, facebook, guru, marketing, pr, PR Daily, PR Weekly, public relations, sales, social media, social networking
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Should sales own the customer experience?
A recent whitepaper summarized in Forbes magazine indicated that just nine per cent of marketing professionals felt that customer experience was the most important measurement of their own Return on Investment – in other words the marketing people don’t really … Continue reading
Posted in Current Affairs, Customer Service, Human Resources
Tagged commission, customer experience, customer service, forbes, lifecycle, marketing, ownership, sales, selling
1 Comment
Lego show how to deliver great customer service – with ninjas
It’s not often that I see a conversation playing out on Twitter that ends up being analysed by Forbes a few days later, but it just happened this week. A seven-year-old British child lost one of his favourite Lego ‘Ninja’ … Continue reading
Posted in Current Affairs, Customer Service, Social Media
Tagged amplification, brand, customer experience, customer service, forbes, friends, lego, marketing, ninja, sales, sensei, social media, social networking, twitter
1 Comment
The ‘myth’ of a salesman
Everyone sells for a living, in whatever profession they have. A journalist has to sell their ideas to an editor. A waiter sells ideas for the best main course. A taxi driver sells alternative routes to a customer when roadworks … Continue reading
Posted in Careers, Current Affairs, Marketing
Tagged al gore, author, book, brand, dan pink, education, innovating, marketing, sales, salesman, selling, to sell is human, training
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Black Friday retail sales in the US: bricks v clicks
Last Friday was Black Friday in the USA. This is the traditional start to the Christmas shopping season, always immediately after the Thanksgiving holiday and featuring absolute pandemonium in stores across the country. The origin of Black Friday is somewhat … Continue reading
Posted in Current Affairs, Customer Service, Marketing
Tagged amazon, apple, black friday, boxing day, christmas, deal, discount, ibm, multichannel, omnichannel, retail, sales, thanksgiving, usa
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How sales professionals succeed with social media
It’s true that social media is now a powerful tool for sales in many business environments so I was interested to see an article in Social Media Today that focused on the most important secrets of those who use social … Continue reading
Posted in Current Affairs, Social Media
Tagged cv, engage, enterprise, facebook, firewall, hardsell, job, linkedin, products, sales, security, selling, social, social media, social media today, twitter, yammer
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How do you measure your social media health?
There are various influencer engagement tools out there, but many are seeing their reputation taking a battering. Klout is a good example because many have shown how you can game the system and improve your ‘influencer’ score just be being … Continue reading
Posted in Current Affairs, Marketing, Social Media, Technology
Tagged b2b, b2c, coca cola, engagement, influence, interaction, klout, marketing, mashable, sales, social web, spike
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Company departments are growing closer
I’ve been writing on this blog recently about how social media tools are moving far beyond just customer service alone. There is something new and challenging about a completely transparent channel of communication that is changing the fundamental structure of … Continue reading
I’m too busy to help you!
I read this interesting blog on words and phrases that this management advisor recommends customer service agents never use. It struck me as simple and useful advice, perhaps something that we just take for granted and yet this tone of … Continue reading
Posted in Contact Centres, Customer Service, Human Resources
Tagged anger, customer, customer experience, customer service, help, language, phrases, positive, sales, words
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Knowing how to engage so you avoid the spam
It is clear from what I have often discussed on this blog that social media comprises many powerful tools. They can help you to promote your company, access new markets, and engage with customers and prospects in a way that … Continue reading
Posted in Current Affairs, Customer Service, Marketing, Social Media
Tagged broadcasting, business, customer, engagement, linkedin, marketing, monty python, networking, promotion, sales, selling, social media, social network, spam
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