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Tag Archives: selling
Should sales own the customer experience?
A recent whitepaper summarized in Forbes magazine indicated that just nine per cent of marketing professionals felt that customer experience was the most important measurement of their own Return on Investment – in other words the marketing people don’t really … Continue reading
Posted in Current Affairs, Customer Service, Human Resources
Tagged commission, customer experience, customer service, forbes, lifecycle, marketing, ownership, sales, selling
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The ‘myth’ of a salesman
Everyone sells for a living, in whatever profession they have. A journalist has to sell their ideas to an editor. A waiter sells ideas for the best main course. A taxi driver sells alternative routes to a customer when roadworks … Continue reading
Posted in Careers, Current Affairs, Marketing
Tagged al gore, author, book, brand, dan pink, education, innovating, marketing, sales, salesman, selling, to sell is human, training
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How sales professionals succeed with social media
It’s true that social media is now a powerful tool for sales in many business environments so I was interested to see an article in Social Media Today that focused on the most important secrets of those who use social … Continue reading
Posted in Current Affairs, Social Media
Tagged cv, engage, enterprise, facebook, firewall, hardsell, job, linkedin, products, sales, security, selling, social, social media, social media today, twitter, yammer
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Knowing how to engage so you avoid the spam
It is clear from what I have often discussed on this blog that social media comprises many powerful tools. They can help you to promote your company, access new markets, and engage with customers and prospects in a way that … Continue reading
Posted in Current Affairs, Customer Service, Marketing, Social Media
Tagged broadcasting, business, customer, engagement, linkedin, marketing, monty python, networking, promotion, sales, selling, social media, social network, spam
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Cold calling leaves the customer cold
Don’t you think that the worst kind of sales process is when you get a cold call? You might be busy cooking the dinner and your phone rings – only for you to find that it’s an insurance company trying … Continue reading
Posted in Contact Centres, Customer Service, Social Media
Tagged bpo, call, cold-call, crossell, outbound, regulation, sales, selling, social network, upsell
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