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Tag Archives: social networking
How did we promote a business before social media?
Social media is fast moving. What works today might not work tomorrow because trends shift so fast and new systems become available on a regular basis. Who can remember how popular Bebo used to be in Europe? Or Orkut in … Continue reading
Posted in Current Affairs, Social Media, Marketing
Tagged twitter, social media, facebook, myspace, bebo, strategy, marketing, google, social networking, branding, orkut
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LinkedIn is 10 today!
LinkedIn is ten years old today. Happy birthday to what has become the biggest and busiest business-networking site on the Internet. Let’s take a moment to just consider how different the web was just a decade ago. Most people were … Continue reading
Posted in Current Affairs, Human Resources, Marketing, Social Media, Technology
Tagged 10, 2003, birthday, business, facebook, linkedin, myspace, social networking, ten, twitter
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The omni-channel demands equal service for all customer service
Back in the day when writing a letter of complaint to a customer service centre was still the best way to get a response, how quickly did you expect to get a reply from the company you reached out to? … Continue reading
Posted in Contact Centres, Current Affairs, Customer Service, Social Media
Tagged contact, customer, customer service, email, letter, mail, omni-channel, social media, social networking, tweet, twitter
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Understanding the omni-channel is critical for success
An article in Call Centre Helper recently talked about web chat as ‘a disaster’ because web chats take far longer than calls and customers don’t feel that chat agents are as knowledgeable or as well supported as the voice agents. … Continue reading
Are social media gurus the real experts in social media?
I read this recent feature in PR Daily on the seven different types of social media specialist and my heart sank a little. Yes, it is focused on communication and marketing specialists, but fails to observe that there are also … Continue reading
Posted in Current Affairs, Customer Service, Social Media
Tagged business, community, engagement, facebook, guru, marketing, pr, PR Daily, PR Weekly, public relations, sales, social media, social networking
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Optimising Customer Experience in the Digital Era: CIAgenda
Last week Teleperformance UK hosted another event focused on exploring the way the entire customer service industry is changing. Titled ‘Optimising Customer Experience in the Digital Era’ the event analysed channel shift in the modern customer service environment. Phil Winters … Continue reading
Posted in Current Affairs, Customer Service, Marketing
Tagged always-on, ciagenda, communication, customer service, device, mobile, phil winters, smartphone, social media, social networking, video
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Optimising Customer Experience in the Digital Era: NHSBT
Last week Teleperformance UK hosted another event focused on exploring the way the entire customer service industry is changing. Titled ‘Optimising Customer Experience in the Digital Era’ the event analysed channel shift in the modern customer service environment. Ian Hamerton, … Continue reading
Competitive intelligence with social media
In his classic book focused on military strategy ‘The Art of War’, Chinese general Sun Tzu said: “keep your friends close and your enemies closer.” This is now more possible than ever – without subterfuge or spying – using social … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged company, competition, competitive intelligence, enterprise, google, linkedin, news, social media, social networking, twitter
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The changing world of market research
What is market research? Most definitions include a number of tools designed to capture the opinion of consumers. Focus groups, surveys, polls, interviews – all tools that aim to engage potential customers, find out their opinion, and to then organise … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged analysis, facebook, linkedin, market research, social media, social networking, surveymonkey, tools
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Facebook is watching you. Did you know?
Facebook has decided to come clean. You are being tracked by brands online. Of course many people would think that this is about as obvious as bears needing to use the bathroom when roaming the woods, but it comes as … Continue reading
Posted in Current Affairs, Marketing, Social Media
Tagged advertising, facebook, google, social media, social networking, surveillance
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