Just before the London Olympic games began last week, another important event took place in London – the Ealing Tweetup. This was a gathering of social media users from across the capital city at an event that we supported for the first time.
We expected about 200 bloggers and we got closer to 250 – it was incredible. Some of them have an enormous number of followers on Twitter – and many are genuine global authorities on the use of social media.
We were there with several of our social media and ePerformance team ready to talk to the bloggers and many of our ideas around social customer service were well received. What we all found really valuable was the amount of feedback the Tweetup guests gave us on some of our ideas around social customer service and feedback.
It may have been an informal event, but the ability to capture such a large group of experts together and to quiz them over a couple of drinks was really a highly productive way of capturing ideas.
We gave some Amazon vouchers to @rupahuq – the former deputy mayor of Ealing – because she took the best photo of the bloggers during the evening and the band, BibleCode Sundays, also gave away a Kindle to the crowd member who took a photo of singer Ronan improvising a song on the pub piano.
It was a great evening and goes to show that even an informal event can yield an enormous amount of information that can be useful once back in the office.