Monthly Archives: September 2012

Making ads more personal or protecting our privacy?

The Holy Grail for marketers and advertising people the world over is the audience of one. The ability to know exactly what you want and when, so they can only advertise the products you are actually thinking of buying and … Continue reading

Posted in Current Affairs, Marketing, Technology | Tagged , , , , , , , , , , | 1 Comment

Defining great online customer service

The latest customer service index from Brandwatch was published recently and it includes some interesting observations on what really defines great customer service – especially for online retailers. John Lewis was the runaway winner for the second year running, with … Continue reading

Posted in Current Affairs, Customer Service, Social Media | Tagged , , , , , , , , , , , , , , , | 1 Comment

How do you engage with potential customers online?

How you engage with potential customers in a marketing or communication campaign depends on what you want to achieve and which platform you intend to use, but there are some golden rules that apply across all social media and networking … Continue reading

Posted in Contact Centres, Customer Service, Human Resources, Social Media | Tagged , , , , , , , , , , , , , , | 4 Comments