Mobile will reshape the future

I read a great article in Media Magazine this week that explored how far the world of the customer is moving to their phone. The article features a photo of a street in New York. Overlaid on the photo are icons representing various useful services that might be of interest.

The reader can assume that this is an augmented reality scene where you can hold up your phone and see information overlaid on the image onscreen in real time and in the correct location. Of course, augmented reality is not future-gazing, many people are using it right now.

Have you ever tried Google Sky Maps on your phone? Download the app and try it. Hold your phone at the night sky and the phone screen is an exact match of what you can see up above, except now the planets and stars have names.

What about Worksnug? You can point your phone at the street and it details great places you can go to work – like cafes. It even tells you details like how many power outlets there are and how good the coffee is.

The Media article blended what we already know about augmented reality with social media. Imagine pointing your phone at the street and seeing where your Facebook friends are located, which company is in each building and how many they are hiring based on their LinkedIn information, where the nearest bus stop is located, what voucher you can get if you walk into that shop across the street…

The possibilities are endless – and all changing consumer behaviour immeasurably, but with tools we can already see coming together right now, not science fiction.

But with all this talk of the future, what I would really love is to be able to hold up my phone in an unfamiliar supermarket and for it to guide me to the milk. Imagine the minutes saved. That’s what progress is all about.

Coffee bar

 

Photo by Northeast Kansas library system licensed under Creative Commons

Advertisements
This entry was posted in Current Affairs, Customer Service, Social Media, Technology and tagged , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s