Join us for the ‘Like 2012’ conference in Bristol

The Direct Marketing Association is running an exciting new event on social media in November and Teleperformance is not only the headline sponsor for the event, but our management team are going to be contributing their own experience of social media to the conference.

The ‘Like2012’ conference is going to focus on measurement, return on investment , strategy and delivery. Like2012 will show delegates how to maximise the benefits of social media in direct and digital marketing.

At Teleperformance we have now run several events focused on social media, getting deeper into the subject each time – the last two events focused on the ROI from social media and the changing structure of a social business. We are really using these tools so our participation at the DMA event is not going to be a bland overview of how to send out a few messages on Twitter.

The event will be taking place in Bristol on November 21. For more information on how to attend click here or email: luke.cardy@dma.org.uk

The draft agenda includes:

The importance of investing in social media, delivery and strategy

Alistair Niederer & Andy McDonald, Teleperformance

Measurement, return on investment and customer insight
Roger Jones, Actionable Insight Digital Marketing Ltd & University of Roehampton

The philosophy & language of social media
Magnus Carter, Mentor Consultancy, and Charles Sutton, Organizational Edge

Pitfalls to avoid
Ben Daniels, Beachcroft

Legal aspects of social media
Caroline Roberts, DMA

social media, social networking, social computing tag cloud (#1)

 

Photo by Daniel Iverson licensed under Creative Commons

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