The Direct Marketing Association is running an exciting new event on social media in November and Teleperformance is not only the headline sponsor for the event, but our management team are going to be contributing their own experience of social media to the conference.
The ‘Like2012’ conference is going to focus on measurement, return on investment , strategy and delivery. Like2012 will show delegates how to maximise the benefits of social media in direct and digital marketing.
At Teleperformance we have now run several events focused on social media, getting deeper into the subject each time – the last two events focused on the ROI from social media and the changing structure of a social business. We are really using these tools so our participation at the DMA event is not going to be a bland overview of how to send out a few messages on Twitter.
The draft agenda includes:
The importance of investing in social media, delivery and strategy
Alistair Niederer & Andy McDonald, Teleperformance
Measurement, return on investment and customer insight
Roger Jones, Actionable Insight Digital Marketing Ltd & University of Roehampton
The philosophy & language of social media
Magnus Carter, Mentor Consultancy, and Charles Sutton, Organizational Edge
Pitfalls to avoid
Ben Daniels, Beachcroft
Legal aspects of social media
Caroline Roberts, DMA
Photo by Daniel Iverson licensed under Creative Commons