Monthly Archives: July 2013

Giving customers more knowledge and more power

The old aphorism that knowledge is power has never been truer for brands – particularly retailers. Customers today are active consumers. They research products online before ever entering the store and even in a store they are likely to be … Continue reading

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New Award for Best Use of Social Media in the Contact Centre

I am delighted to announce that Teleperformance UK has won first place (Gold) at the Contact Centre World Awards 2013 for “Best Use of Social Media in the Contact Centre EMEA”. The EMEA region saw over 600 entries from over … Continue reading

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Leading customers to the solution they want

As a process, selling has not changed very much despite modern technology and advertising changing enormously in the past few years. Customers don’t like being sold to. Do you ever enjoy it when a brand forces their advertising or product … Continue reading

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The consumer is your new head of marketing

Have you ever read a book on an Amazon Kindle? When you reach the end it asks if you want to tell all your friends about the book on your social networks? It’s not a feature that is there just … Continue reading

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Keep the customer satisfied

Customer management agency SMG recently surveyed 359,000 British consumers to gather information and insight into purchasing behaviour and found some startling insights related to customer service. UK shoppers spend over 40% more when they receive a positive in-store experience, with … Continue reading

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Creating Communities that care

Your customers have always talked about your products. They talked to their friends. They talked to the guy serving drinks in the pub. They talked to casual acquaintances on the bus. Talking about things they have bought – good or … Continue reading

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Innovating Differently

Innovation is one of those topics that every company claims to be exploring and yet nobody can define – or decide how much it is actually worth. I personally believe that innovation is about looking at things differently. Invention is … Continue reading

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