One Response to British banks and customer service

  1. Eptica says:

    As you say Helen now that switching is easier (and interest rates remain low!) customers will have an added incentive to move. Our own Eptica Multichannel Customer Experience Study found that banks were amongst the worst sectors when it comes to customer service, only able to answer an average of 41% of basic questions online – so there is a real need to invest and improve. More in the Eptica blog at http://eptica.wordpress.com/2012/11/06/the-state-of-the-uk-online-customer-experience-in-2012/

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