Consumers say that service getting better

The British Standards Institute (BSI) recently published some new research on attitudes to customer service in the UK and the good news is that people think that service is getting better. In fact the comparison from 2008 to 2013 is stark – in the earlier survey only 9.1% of consumers thought that customer service was improving compared to 22.9% now.

And the numbers work in the other direction too. In 2008 64% of consumers thought that customer service was getting worse and now just 29% feel the same way.

The BSI believes that social media is what has changed attitudes so dramatically. Not just the social networks like Facebook and Twitter, but also sites that feature reviews and opinion of customers, such as Tripadvisor for hotel and restaurant reviews.

Half of British consumers now check online reviews and information before making a purchase according to the BSI data and one in five has now used social media to make a complaint.

The information in this survey shows that customer service appears to be heading in the right direction, but it also emphasises the importance of getting it right. Customers are now very switched on and will research product information and check the opinion of other customers before ever making a purchase.

It is more important than ever for brands to consider the entire customer journey from initial research and reviews through to post-purchase comments and this journey will be across multiple channels – some online, some in person or in-store.

British Standards Institute

Photo by Mark Hillary licensed under Creative Commons

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This entry was posted in Contact Centres, Current Affairs, Customer Service, Social Media and tagged , , , , , , , , . Bookmark the permalink.

One Response to Consumers say that service getting better

  1. Eptica says:

    Hi Matt, while customers may believe that service is improving, recent UKCSI research found that satisfaction levels are actually falling. I think the reason for this discrepancy is that as service levels improve, so customer expectations rise, across the board. Consumers demand the same experience, irrespective of sector and are increasingly critical of any laggards. This means companies need to continually develop their customer service if they are to compete. More in the Eptica blog at http://eptica.wordpress.com/2014/03/05/the-latest-ukcsi-findings-shows-that-there-is-no-room-for-complacency-when-it-comes-to-service/

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