Monthly Archives: December 2014

What is the value of customer service in a monopoly?

An important justification for investment in customer service is that it is a competitive differentiator. If you serve customers poorly then they will purchase from your competitors in future, but what if you have no competition? It’s a far more … Continue reading

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Will customer loyalty depend on new payment systems?

The technology magazine Wired featured a story last month about the new Apple Pay payment system. The really interesting part of the story was a description of the Starbucks loyalty programme in the US. Starbucks has combined loyalty and payment … Continue reading

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Will the BT-EE deal change telco content strategy?

The BT saga rolls on. Now it appears to be confirmed that they will takeover EE, the biggest mobile network in the UK. This would create a British giant by combining the largest landline network with the largest mobile network  … Continue reading

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Managing the Modern Retail Omnichannel

Omnichannel is one of those business buzzwords that is often used and seldom understood. Many use it interchangeably with multichannel, but I would argue that these are quite different concepts. First, what is the multichannel? This is really just the … Continue reading

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Creating a Single View of Your Customer

As customer service has become more complex, it has become more difficult for retailers to capture and work with a single view of their customer. The explosion in channels over the past five years means that customers will often be … Continue reading

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Developing Rural Broadband Increases Customer Loyalty

In a recent blog I explored some of the potential routes to improving broadband speed across the country, but it seems that I forgot to mention the sea. BT has just completed a 250km subsea cable project that connects several … Continue reading

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Telco M&A Speculation Heats Up in the UK

I recently wrote about market speculation that BT may be about to buy mobile network o2. The speculation has increased and there is a BT board meeting today with acquisitions on the agenda – Bloomberg reports that o2 is at … Continue reading

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