Author Archives: darrenwakeling

Can great service at John Lewis fight the ‘showrooming’ trend?

John Lewis has been voted the UK’s best retailer in terms of customer service for another year, as well as the leading electricals retailer according to Verdict Research. The Verdict Customer Satisfaction Awards survey showed that John Lewis obtained scores … Continue reading

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How can virtual shopping work in real life?

I have often pondered what the retailer of the future may look like. The current struggle for most is to create an omnichannel where the online environment blends with the high street – allowing the ease of online retail with … Continue reading

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Getting #Custserv with Twitter right or ‘Respect for the Bad Man’

Retailers are getting used to multichannel service today. Many of them are answering customer questions online using the same channels to respond to the original questions – for instance publishing answers and information on Facebook when questions originate from that … Continue reading

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Satisfied customers are loyal customers.

Be honest now. How many loyalty cards have you got? I know that I have too many to carry around in my wallet. If I tried then my wallet would look like one of those comedy wallets with about 30 … Continue reading

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Shopping online is the new normal for retail

As we now head into February, Christmas is far enough behind for analysts to start crunching the data and describing what happened in the final quarter of 2013 – and in particular those final weeks where every retailer was hoping … Continue reading

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How can retailers fight the ‘showrooming’ trend?

Retailers spend a lot of money to keep their stores on the High Street, but many are now exploring new ways to retain their relevance in an era of online shopping. The current scourge of the High Street retailer is … Continue reading

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What is the road ahead for retail in 2014?

At the end of 2013, The Guardian published the thoughts of a panel of thinkers and experts on where retail will go in 2014. You can read the full article here, but I’d like to pick out a few of … Continue reading

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