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Category Archives: Marketing
Retail Sales Down Despite Black Friday
This blog is by Liz Parry, strategic account director at Teleperformance UK. New data from KPMG and the British Retail Consortium (BRC) suggest that retail sales were down in November despite the hype and noise that surrounded the Black Friday … Continue reading
Posted in Current Affairs, Customer Service, Marketing, Retail
Tagged Asda, black friday, BRC, Jigsaw, KPMG, next, retail, uk
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NOA Launches New Outsourcing Yearbook
Every year, the National Outsourcing Association (NOA) releases the Outsourcing Yearbook. The Yearbook features advice and best practice on outsourcing from end users, suppliers, consultants, advisers as well as independent experts. The 2015 edition was just released and it features … Continue reading
Posted in Current Affairs, Customer Service, Marketing, Outsourcing
Tagged 2015, AT Kearney, EOA, gartner, NelsonHall, NOA, outsourcing, outsourcing yearbook, quocirca
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Building Brand Advocacy in a Virtual World
If a friend or family member personally recommends a product to you then that’s the best possible form of advertising. If you trust the opinion of someone close to you then that’s all you need to make a purchasing decision. … Continue reading
Customer loyalty is changing
I read a news item on TechRadar recently titled ‘customer loyalty is changing and your marketing plan should be too’ and I was interested in the idea that customer service commentators are now explicitly defining ‘customer loyalty’ and linking this … Continue reading
Which kind of business do you think Ford is in?
What kind of business do you think that the Ford Motor Company is involved in? Perhaps the easy answer is in the name – they manufacture and sell motor vehicles. Wrong. Some people may still consider Ford to be a … Continue reading
Outsourcing: does size really matter?
A recent blog by William Carson here on the Teleperformance UK pages explored the perceptions of size in a partner company. This is a question any company executive will ask when they are about to select a partner to work … Continue reading
Posted in Contact Centres, Current Affairs, Customer Service, Marketing, Strategy
Tagged best practice, CX Labr, EOA, innovation, NOA, outsourcing, partner, research, size, strategy, whatsapp, william carson
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True innovation comes from a deep understanding of the present – and past
When industry analysts and other key influencers hand out awards and accolades, there are generally two important measures of success; who is operationally the best at delivering a great service day after day and who is the most innovative and … Continue reading
Posted in Contact Centres, Current Affairs, Customer Service, Marketing
Tagged analysts, awards, CX Lab, EOA, innovation, NASA, NOA, outsourcing, research, skylab, space shuttle, teleperformance
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