Category Archives: Marketing

Retail Sales Down Despite Black Friday

Posted on December 11, 2015 by

This blog is by Liz Parry, strategic account director at Teleperformance UK. New data from KPMG and the British Retail Consortium (BRC) suggest that retail sales were down in November despite the hype and noise that surrounded the Black Friday … Continue reading →

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NOA Launches New Outsourcing Yearbook

Posted on May 13, 2015 by

Every year, the National Outsourcing Association (NOA) releases the Outsourcing Yearbook. The Yearbook features advice and best practice on outsourcing from end users, suppliers, consultants, advisers as well as independent experts. The 2015 edition was just released and it features … Continue reading →

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Building Brand Advocacy in a Virtual World

Posted on April 27, 2015 by

If a friend or family member personally recommends a product to you then that’s the best possible form of advertising. If you trust the opinion of someone close to you then that’s all you need to make a purchasing decision. … Continue reading →

Posted in Current Affairs, Customer Service, Marketing, Social Media, Strategy | Tagged , , , , , , , , , , , , | Leave a comment

Customer loyalty is changing

Posted on October 7, 2014 by

I read a news item on TechRadar recently titled ‘customer loyalty is changing and your marketing plan should be too’ and I was interested in the idea that customer service commentators are now explicitly defining ‘customer loyalty’ and linking this … Continue reading →

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Which kind of business do you think Ford is in?

Posted on September 16, 2014 by

What kind of business do you think that the Ford Motor Company is involved in? Perhaps the easy answer is in the name – they manufacture and sell motor vehicles. Wrong. Some people may still consider Ford to be a … Continue reading →

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Outsourcing: does size really matter?

Posted on August 12, 2014 by

A recent blog by William Carson here on the Teleperformance UK pages explored the perceptions of size in a partner company. This is a question any company executive will ask when they are about to select a partner to work … Continue reading →

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True innovation comes from a deep understanding of the present – and past

Posted on August 4, 2014 by

When industry analysts and other key influencers hand out awards and accolades, there are generally two important measures of success; who is operationally the best at delivering a great service day after day and who is the most innovative and … Continue reading →

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