Category Archives: Telecoms

How Do Customers Really Want To Consume Content?

The BBC recently launched a new app called BBC+. It aims to roll together a variety of BBC content all into one place, but some analysts are suggesting that many people are suffering app fatigue. Commenting on the BBC+ app, … Continue reading

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Are Customers Forcing Companies To Change Industry?

I have often blogged about my view that great content is where the telecoms and Internet Service Providers are now focused. If you have seen any of my earlier blogs on this subject then you will know that I believe … Continue reading

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An End To Cold Calls?

The Department for Culture, Media, and Sport has announced new legislation to control nuisance calls. Companies that cold call people, as part of a marketing or sales campaign, will no longer be able to mask their telephone number. Critics of … Continue reading

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Does Kodi Offer Viewers A Vision Of How To Find Content?

I have often talked about the importance of content to the big Internet Service Providers and telcos, but there are a few interesting developments taking place that I think could be important in the coming year. First is the explicit … Continue reading

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’60 Seconds and counting…and then I’m gone’..

I was fascinated to learn about the science Netflix is using to make sure they grab subscriber attention as quickly as possible. I have blogged on many occasions regarding the importance of content and how it is the quality of … Continue reading

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The Quest For UK Quad-Play

This post is by Richard Haddock, Strategic Account Director at Teleperformance UK. 2016 is already looking like an interesting time for the telco market in the UK. Big players are either coming together through various mergers and acquisitions – like … Continue reading

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Will Content Remain King?

This post is by Richard Haddock, Strategic Account Director at Teleperformance UK. We all know the expression ‘content is king.’ Everyone in media-land uses this expression and the strategy of getting the content right and scooping up customers has transferred … Continue reading

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