Tag Archives: advert

Will augmented reality revolutionise advertising?

Have you seen an augmented reality application? It sounds like one of those technologies that look great in a James Bond movie, but could have no real application in everyday life, but there are some great examples now. The most … Continue reading

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Social media advertising: All change?

Can you remember way back when Google introduced adverts into their search results? It was good for the customer and for the advertiser. If you were a flower shop in Bath then only customers searching for flowers in Bath would … Continue reading

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Making ads more personal or protecting our privacy?

The Holy Grail for marketers and advertising people the world over is the audience of one. The ability to know exactly what you want and when, so they can only advertise the products you are actually thinking of buying and … Continue reading

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Consumers are the driving force

In my last blog I explored the increasing importance of the customer experience, particularly because customers are now also publishers – they can easily tell their friends how good or bad your service is at the push of a button. … Continue reading

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The Race to London 2012

In the UK this year, British people are either excited or upset about the London 2012 Olympic games. To some, it is the opportunity of a lifetime to see their city on a world stage with all the opportunities for … Continue reading

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The dark side of retail

British electrical retailer Dixons has announced a huge investment in new adverts featuring the Darth Vader from Star Wars. The ads are aimed at drumming up business for the busy Christmas period and in particular fighting off competition from others … Continue reading

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