Tag Archives: adwords

An award for TP with Google in Europe

We recently won the prestigious Netherlands National Contact Center Association (NCCA), Best Partner Award for our work with Google for small and medium business customers. Awards are always great to win, but this is a particularly satisfying one to win … Continue reading

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Making ads more personal or protecting our privacy?

The Holy Grail for marketers and advertising people the world over is the audience of one. The ability to know exactly what you want and when, so they can only advertise the products you are actually thinking of buying and … Continue reading

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Many changes ahead…

It was exciting to see our social media event reported in the Huffington Post. Alistair is even quoted in the story. And these days, the HuffPo is the third most widely read news provider in the world – after the … Continue reading

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Cross selling in a digital age

The last time I visited a post office in London to buy some stamps, the counter clerk asked me if I was interested in some foreign currency, and home insurance. This attempt to upsell various products I had not asked … Continue reading

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When will Facebook Places become essential?

I’ve been exploring Facebook Places recently. Not just because it’s one of the latest big online tools and predicted to become the hottest thing since sliced toast, but because I want to really see and understand how it might change … Continue reading

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