Tag Archives: age

Only the young are using multichannel support?

We live in an age of multichannel customer service. It is common for consumers today to be using around five or six channels when they want to interact with a brand. Voice calls, chat on instant messenger, email, reviews or … Continue reading

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Serving Millennials – what’s different about younger consumers?

The rise of the social customer has long been a stereotype that plays into the image of the elderly customer who longs for personal service as the young customer taps away at a phone, seeking information online when a store … Continue reading

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More than half of US consumers are using social customer care

I recently found a research paper online focused on the state of social customer care. Published by NM Incite, the analysis explores a full range of issues raised by social customer service – or ‘social care’ as the report puts … Continue reading

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