Tag Archives: airline

Bots need to get emotional before they really make a difference to customer experience

There has been a lot of press about the potential of chat bots to revolutionise the customer experience. I am an advocate but see the obvious challenge in that, as things stand today, bots will only be as good as … Continue reading

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Great #custserv where it is least expected

The customer service feedback pages in most newspapers are littered with horror stories about poor service and disasters where unsuspecting customers hand over their money and fail to receive the service they expected. What a pleasant surprise then to read about … Continue reading

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Is #custserv the way to market your business?

The European airline Ryanair recently announced that they have hired Kenny Jacobs from moneysupermarket.com to be their new Chief Marketing Officer.  In itself, this is just another executive appointment, but his remit also includes customer service. Jacobs has been asked … Continue reading

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Should airlines be answering tweets 24/7?

A recent story in the BBC demonstrates that customers who are upset about service might not just tweet or blog a complaint and then hope that the complaint is noticed. It’s possible to use social media platforms to create an … Continue reading

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Can Klout now claim new credibility for influence measurement?

Have you ever sat and wondered what your influence is on social networks? Perhaps not, but there are a growing number of tools available that claim to be able to do exactly this. Klout was one of the first and … Continue reading

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