Tag Archives: blog

Blogging as a path to branding excellence

My focus on social media is how companies can integrate the channel into their customer service offering and I am often asked how blogging fits into that area. Blogs don’t generate as much debate as they used to, because all … Continue reading

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How has conversion optimisation changed?

The social world of blogs and Twitter has changed how we use and measure conversions and the very idea of how to turn a visitor into a potential lead. Consider how email or web marketing used to operate with a … Continue reading

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How do you plan your social media strategy?

What is the point of a company using social media today? There are now so many ways for customers to interact, is social media just becoming another customer service channel or can it still be the preserve of the marketing … Continue reading

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How do you tell people about your blog?

It is important that every time you blog, you promote the blog. You could be writing the most fascinating articles online on your blog, but if you don’t let people know about them then you will get very few readers. … Continue reading

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A New Award for e-Performance!

I’ve spent the past few months working with several clients who are using our E-Performance suite of tools – our social media toolkit for customer service. e-Performance has three stages. The first, buzz monitoring, monitors social media opinions, impressions, and … Continue reading

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Thinking of a social strategy for customer service

Every company is different and every company has a different way of communicating with customers, but in general there are some broad ways of looking at the different social tools that are available. In this blog I will highlight the … Continue reading

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Why would you read a blog that is just an advert with no value?

Since social networking became widespread just a few short years ago, companies have been exploring how to increase their profile using this tool. There have been some incredible viral videos with very subtle branding – like the famous man dancing … Continue reading

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