Tag Archives: book

We Are The Robots: The Automation of Services

I heard a podcast the other day from the London School of Economics (LSE) public lecture series. It featured Professor Leslie Willcocks of the LSE and Professor Mary Lacity of the University of Missouri, St Louis talking about their new … Continue reading

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Investing in Vested Outsourcing

For as many years as I can care to remember now, I have talked about shared success as the key to making outsourcing work. Outsourcing should have been renamed partnership many years ago as the term still implies that one … Continue reading

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A Twenty-Year-Old Lesson In Customers By Bill Gates

1995 was a big year for Microsoft. The launch of Windows 95 cemented their dominance of the PC market and this has only been challenged fairly recently with the surge in popularity of open source alternatives – and the resurgence … Continue reading

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Content marketing – a book’s worth of blogs!

We started this blog about two and a half years ago. It was aimed at giving our team a way of talking about their expertise, so we could create some online discussion based on the blog topics. Now we have … Continue reading

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Social Customer Service is redefining #custexp

Martin Hill-Wilson’s and Carolyn Wilsons new book ‘Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation’ sounds fascinating. It is entirely focused on how to work with customers in an age … Continue reading

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Reading real books for business

Any manager today knows the problem. You want to keep improving your skills and learning more about sales, marketing, or management – all the things a modern manager needs – and the management book section is always heaving with new … Continue reading

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The ‘myth’ of a salesman

Everyone sells for a living, in whatever profession they have. A journalist has to sell their ideas to an editor. A waiter sells ideas for the best main course. A taxi driver sells alternative routes to a customer when roadworks … Continue reading

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