Tag Archives: brand advocate

Building Brand Advocacy in a Virtual World

If a friend or family member personally recommends a product to you then that’s the best possible form of advertising. If you trust the opinion of someone close to you then that’s all you need to make a purchasing decision. … Continue reading

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Social media and the shops

Twitter has become the tool of choice for many professionals to air grievances about the service they receive from retailers, utilities, banks, and telecoms firms. Consumers using Twitter – and similar social tools – are vocal in their use of … Continue reading

Posted in Contact Centres, Customer Service, Social Media | Tagged , , , , , , , , , , , , | 1 Comment