Tag Archives: branding

Creating an immersive retail brand experience

This blog is by Phil Crossley, Business Development Director at Teleperformance UK. I have been exploring some of the key themes that will be discussed at the Retail Week CX Summit and Awards in London this week. It’s one of the … Continue reading

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Building Brand Advocacy in a Virtual World

If a friend or family member personally recommends a product to you then that’s the best possible form of advertising. If you trust the opinion of someone close to you then that’s all you need to make a purchasing decision. … Continue reading

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How do brands gain – and lose – the trust of customers?

At the Institute of Customer Service annual conference (ICS) this week Rita Clifton, the chairman of BrandCap, will be talking about how brands gain – and lose trust – in this era of social media. But why do we trust … Continue reading

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What makes a great in-store customer experience?

Our blog has talked a lot about the omni-channel this year. This is one of the biggest changes taking place to the customer service industry at present so that is no surprise, but it’s interesting to see a few reminders … Continue reading

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How did we promote a business before social media?

Social media is fast moving. What works today might not work tomorrow because trends shift so fast and new systems become available on a regular basis. Who can remember how popular Bebo used to be in Europe? Or Orkut in … Continue reading

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Blogging as a path to branding excellence

My focus on social media is how companies can integrate the channel into their customer service offering and I am often asked how blogging fits into that area. Blogs don’t generate as much debate as they used to, because all … Continue reading

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