Tag Archives: c2c

Customer service should promote customer loyalty

It costs far more to obtain new customers than to just keep your existing customers happy and loyal. This is one of the maxims every business school student learns and yet we see so often that this not true on … Continue reading

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Creating Communities that care

Your customers have always talked about your products. They talked to their friends. They talked to the guy serving drinks in the pub. They talked to casual acquaintances on the bus. Talking about things they have bought – good or … Continue reading

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C2C: Customers can help each other

Everyone in the service sector knows about the acronyms B2C and B2B – business-to-customer and business-to-business. It describes the nature of a business; are they marketing goods or services to end consumers – like a retailer – or to other … Continue reading

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Social customer service

Many firms have started working with the various online social networks, in a bid to interact directly with customers and particularly to engage with dissatisfied customers. We have all seen the firestorms that can be created on a network like … Continue reading

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