Tag Archives: call

Making sure your digital customer stays a customer forever

Social networks have changed the customer service industry beyond recognition. The creation of a multichannel environment where the customer chooses the channel, can jump across channels, and most of the interactions are public is a very different type of customer … Continue reading

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How much privacy do customers expect?

Finding a customer has never been easy. It’s even more complicated to predict who will buy, when, and at what price, but there are now more opportunities than ever to understand your customers. Let’s say there is a long weekend … Continue reading

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Customers really don’t want to be ignored

Which channel do you prefer to use when accessing a company customer service centre? Most of us are familiar with a call to the free phone number or an email address like customerservice@bigfriendlycompany.com, but a lot of our focus at … Continue reading

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Cold calling leaves the customer cold

Don’t you think that the worst kind of sales process is when you get a cold call? You might be busy cooking the dinner and your phone rings – only for you to find that it’s an insurance company trying … Continue reading

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Customers changing medium with the same expectations

The Canadian academic and communication theorist Marshall McLuhan once said, “The medium is the message.” His work predated the Internet, but he famously predicted many of the ideas around consumers eventually being part of a global village that we now … Continue reading

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What about the digital divide for customers?

Julia’s blog about our event on October 20th – is social media reinventing customer care – got me thinking about the idea once again. I’m something of a latecomer to the entire world of online networking, but have become quite … Continue reading

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More information equals fewer calls for help

Imagine this scenario. You go online and purchase a new book, paying extra for fast courier delivery because you need it in a hurry. The retailer sends you an email to confirm that they have taken your payment and the … Continue reading

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