Tag Archives: community

Customer service should promote customer loyalty

It costs far more to obtain new customers than to just keep your existing customers happy and loyal. This is one of the maxims every business school student learns and yet we see so often that this not true on … Continue reading

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Creating Communities that care

Your customers have always talked about your products. They talked to their friends. They talked to the guy serving drinks in the pub. They talked to casual acquaintances on the bus. Talking about things they have bought – good or … Continue reading

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What’s driving digital engagement?

The digital marketplace should be maturing by now. Consumers have been online since the mid-nineties and using social media since the mid-noughties, but it appears that many brands still don’t understand the kind of online experience their customer expects. This … Continue reading

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Please help! Caledonian Challenge Hike in Scotland

I just wanted to add a quick blog about something the Teleperformance UK executive team are doing soon – The Caledonian Challenge hike in Scotland on June 15th. It’s a tough hike of 54 miles (86km) that has to be … Continue reading

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EOA Awards: Teleperformance wins 2013 CSR award!

One of the really important differences about Teleperformance compared to many other companies I have worked at is a genuine focus on corporate social responsibility (CSR). CSR is a topic that is often managed like a marketing programme – a … Continue reading

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Are social media gurus the real experts in social media?

I read this recent feature in PR Daily on the seven different types of social media specialist and my heart sank a little. Yes, it is focused on communication and marketing specialists, but fails to observe that there are also … Continue reading

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Are you being served? Retailers building communities online…

What kind of a relationship did you have with your favourite retailers a few years ago? Maybe you were a regular shopper. The staff knew you and could already suggest ideas based on what you had bought before, but would … Continue reading

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