Tag Archives: comparison

Inspiring loyalty in financial services customers

In my last blog I explored how it has become easier for customers to swap and change financial products and that the comparison services are missing a trick by not integrating with incumbent service providers. I have been thinking a … Continue reading

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Giving customers more knowledge and more power

The old aphorism that knowledge is power has never been truer for brands – particularly retailers. Customers today are active consumers. They research products online before ever entering the store and even in a store they are likely to be … Continue reading

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What price will customers pay for good service?

Retail is changing and embracing a multichannel format that belnds the high street, online sales, and something in-between like pop-up stores that are fully branded, but little more than a collection of computers for browsing products. If you can remember … Continue reading

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