Tag Archives: conversation

Blogging as a path to branding excellence

My focus on social media is how companies can integrate the channel into their customer service offering and I am often asked how blogging fits into that area. Blogs don’t generate as much debate as they used to, because all … Continue reading

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Why do I use Twitter?

My colleagues often ask why I use Twitter so often. There is a belief amongst those who do not really use it that everyone is just broadcasting the details of their breakfast, or which train they are waiting for. This … Continue reading

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Debt collection silence is no longer an option

The worldwide growth of social media channels such as Twitter, Google+, Facebook, Youtube, and blogging, combined with the ready access by a large percentage of the population to these electronic media outlets via home/work computers, has opened up a whole new area of … Continue reading

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Cross selling in a digital age

The last time I visited a post office in London to buy some stamps, the counter clerk asked me if I was interested in some foreign currency, and home insurance. This attempt to upsell various products I had not asked … Continue reading

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