Tag Archives: conversion

How has conversion optimisation changed?

The social world of blogs and Twitter has changed how we use and measure conversions and the very idea of how to turn a visitor into a potential lead. Consider how email or web marketing used to operate with a … Continue reading

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Amplifying your voice

The assumption on most social networks is that any conversation between the company representative and the customer (or potential customer) is open and visible to all, whether as Twitter messages or a Facebook wall discussion. Calls to a contact centre … Continue reading

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